According to a report from LatePost, starbucks (SBUX.US) has appointed Yang Zhen as Chief Growth Officer (CGO) in china. This is the first time starbucks china has established this position, and the current Chief Financial Officer of starbucks china, Karen Yih, will leave the company in December.

After Brian Niccol took office as CEO of starbucks in August this year, significant adjustments have occurred in starbucks management. The report states that starbucks china plans to prioritize digitization, store service, and customer experience as current goals, with Douyin expected to become an important breakthrough and assume the growth responsibilities.

In response to the report, starbucks china stated that the CGO and subordinate organization have just been established, and they do not know much about the related details.

It is reported that the Chief Growth Officer will be responsible for product development and launching new products, targeting young users as the main customer base, to achieve digitization from research and development, operation to marketing.