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报告:亚马逊在可视门铃市场领先谷歌

Report: Amazon leads Google in the video doorbell market

新浪科技 ·  Feb 17, 2020 12:18

Sina Science and Technology News at noon on February 17th, the latest research report released by Strategy Analytics Smart Home Strategy Service points out thatAmazonTake the lead in the fast-growing visual doorbell marketAlphabet Inc-CL C.

A survey of 1096 smart home users in the US found that 36 per cent now have a visual doorbell. Among them, 40% of users use Amazon.Com Inc Ring and 24% of Alphabet Inc-CL C Nest. All other brands, including Vivint,Remo,August,SkyBell and SimplySafe, account for less than 10 per cent. Strategy Analytics estimates that more than 20 million American households now use visual doorbells.

Other findings reported include:

Bill Ablondi, director of strategic services for Strategy Analytics smart home, said: "after several years of slow adoption, 2019 has become the first important year for visual doorbells. The promotion of Amazon.Com Inc and Alphabet Inc-CL C is a major driver, and with the support of strong satisfaction feedback, word-of-mouth will help push these devices to more American homes. "

Jack Narcotta, senior analyst at Strategy Analytics, added: "like other market segments in the smart home ecosystem, Amazon.Com Inc and Alphabet Inc-CL C are also vying for leadership in key emerging areas. For competitors, they are likely to be left behind in the battle for supremacy. In order to survive, they must ensure that their product capabilities and brand strategies always focus on the needs and expectations of the target user group. "

Note: Strategy Analytics surveyed 1096 American smart home users in November 2019.

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