Taylor Swift's record-breaking Eras Tour came to an end Sunday night with its final show in Vancouver, Canada. Here's a look back at the most profitable concert tour in history.
What To Know: Swift's Eras Tour began on March 17, 2023 and spanned over 149 shows across five continents. Each concert featured a runtime of approximately 3.5 hours, with more than 40 songs divided into 10 acts representing each of Swift's studio albums.
The Eras Tour is expected to be named the highest-grossing tour of all time, with an estimated gross of more than $2 billion.
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Record-Breaking Revenue: The positive impact of the Eras Tour on local and national economies has been dubbed the "Swift Effect."
The tour is estimated to have generated close to $5 billion in consumer spending in the U.S. alone, with fans reportedly spending between $1,300 and $1,500 per show on tickets, travel, merchandise and dining, according to The Washington Post.
The Federal Reserve Bank of Philadelphia said that Swift's concerts drove the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of concertgoers in the city.
Lyft, Inc. (NYSE:LYFT) conducted a study across the 23 U.S. cities where Swift performed in 2023 and 2024. The study found that when a city hosted an Eras concert, the number of total Lyft rides went up an average of 8.2% on that day.
What's Next: Swift released the "Eras Tour Book" on Black Friday, exclusively at Target Corp. (NYSE:TGT) featuring photos and behind-the-scenes stories and images from the tour. The book sold 814,000 copies over the Black Friday shopping weekend, according to data from Circana reported by the Associated Press.
Swift has reportedly been working on new songs while on tour, with expectations for a new release in 2025. She is also expected to continue re-recording her earlier albums, with "Reputation (Taylor's Version)" and her self-titled debut anticipated to be released in 2025.
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