On December 9, in the NBA regular season, the Denver Nuggets played away and achieved a decisive victory over the Atlanta Hawks with a score of 141-111. Jokic scored 48 points, successfully ending the Hawks' winning streak with his dominance on the court. Previously, he scored 56 points in a game against the Wizards, setting a new career scoring high. In just under 24 hours across two games, Jokic scored a total of 104 points, once again proving his absolute strength as the league's top player with a 'phenomenal' performance.

Jokic on the court continues to break personal records with his powerful control, while off the court he is also welcoming a monumental moment in his career. Recently, 361° officially announced a partnership with global brand ambassador—NBA star Nikola Jokic—to jointly launch the first personal signature shoe 'JOKER 1', which was globally premiered on December 2 at the Ball Arena in Denver, USA under the theme 'Disrupting as Promised'. As the first signature shoe of the league's current top player, this not only represents a significant breakthrough for 361° in the global basketball shoe market but also accelerates the brand's internationalization process, elevating its global influence to new heights.

Jokic appeared in Denver igniting the passion of fans, and the global sale sparked a wave of rush buying.

Jokic's first signature shoe, JOKER 1, had its global premiere at the Ball Arena, home of the NBA's Denver Nuggets in the USA. Before the event started, fans, filled with anticipation for JOKER 1, had already lined up outside the arena. Nikola Jokic was present to autograph shoes for fans, instantly elevating the event's atmosphere. The USA, as the highest temple of basketball, has a vast basketball market and a passionate fan base, while also being a platform for exporting basketball culture to the world. The recognition of JOKER 1 in the American market also brings a strong demonstration effect to the global market.

On December 7, JOKER 1 completed its premiere event in Belgrade, the capital of Serbia. As Jokic's hometown and a country that has produced many basketball superstars, the scene of long lines at the launch event attests to Jokic's powerful influence in the local area, from the basketball talent of Belgrade to the NBA superstar.

Returning to the domestic market, the JOKER 1 will be released offline on December 14 and December 21 at the 361° FOOTWEAR store in Chengdu and the Hangzhou Hubin Asian Games flagship store respectively. While the JOKER 1 has its domestic debut in Chengdu, its global debut colorway "The Ace" will also be showcased at the sales venue. For fans and consumers in Chengdu, being the first to try on the MVP-level shoes similar to Jokic is a rare opportunity. Additionally, the JOKER 1 "Clown" colorway, which fully reflects Jokic's personal characteristics, will also meet consumers in Hangzhou.

Innovation combines Jokic's personal elements to create a new benchmark for center basketball shoes.

As early as a year ago, after officially signing Jokic as a global brand ambassador, 361° began preparing to design higher performance exclusive shoes for this NBA superstar. After experiencing a whole season of wearing the BIG3 5.0 FUTURE PE, collecting his dynamic data on the court, and discussing extensively, JOKER1, this benchmark product, was finally born.

As Jokic's first personal signature shoe since signing with 361°, the JOKER 1 is also the first signature shoe of his professional career, which has attracted much attention since its reveal. The design of this shoe fully integrates his personal style and understanding of basketball, showcasing not only his unique charm as the league's top player but also demonstrating 361°'s innovative capabilities in basketball shoe design. At a price of 699 yuan, it allows every basketball enthusiast to easily own MVP-level combat boots, while also enabling more young people to experience the top-tier signature shoe strength.

In terms of upper design, the JOKER 1 utilizes advanced fabric materials that are not only lightweight but also possess excellent breathability and comfort. Taking the main colorway "The Ace" as an example, the upper print design incorporates the pattern of the Serbian Pirot blanket, making this shoe visually impactful and more recognizable and commemorative. The "Clown" colorway references Jokic's personal characteristics and playing techniques, also paying homage to his high basketball IQ. In subsequent releases, there will be colorways like "Champagne", symbolizing victory, and the "Nuggets" colorway reflecting the Denver Nuggets jerseys, as well as designs specifically created for Chinese traditional culture, such as the "Anchor of Time" which incorporates the pattern of bronze vessels and the Chinese New Year red "Tye Soon" colors, which will be successively presented to consumers.

In terms of functionality, 361° employs multiple technologies to endow the JOKER 1 with excellent performance. The midsole design uses supercritical material for the entire sole, reducing overall weight while enhancing responsiveness and cushioning limits. The shoe features a 360-degree TPU full wrap design on the side to reinforce overall stability and torsional resistance. Additionally, the newly upgraded wear-resistant rubbers formula allows for dual enhancements in grip and durability of the outsole. Besides the signature shoe, 361° will also launch more products, including sneakers and outfits, creating a basketball product IP series belonging to Jokic to provide fans with more diversified choices and a more comprehensive basketball culture experience.

With the star aura, 361° accelerates its globalization process.

Jokic achieved the remarkable feat of being a three-time MVP in four years through his extraordinary individual abilities, establishing himself as the undisputed number one in the league with a dominating performance. As a superstar in the NBA, Jokic has significantly increased the exposure and reputation of 361° in the international market through his own influence. The collaboration between the brand and Jokic is aimed at long-term development, going beyond brand endorsement to deeply engage in constructing a basketball ecosystem and extending global influence. By sponsoring the Serbia Team Joker led by Jokic, 361° has built a bridge to facilitate the exchange of basketball talent and culture domestically and internationally. The global launch of the JOKER 1 is a beginning and a milestone in the brand's globalization process and serves as an important part of its internationalization strategy. 361° will continue to collaborate closely with NBA stars signed as brand ambassadors to bring more basketball products to overseas markets.

As a leading sports brand in China, 361° is continually increasing its efforts and depth of expansion in the international market. On one hand, by collaborating with top international athletes and teams, the brand strengthens its professional image globally; on the other hand, it maintains long-term partnerships with major international sports events, showcasing its far-reaching layout and strategic determination in the field of international event sponsorship. As 361° actively assumes the responsibility of promoting win-win exchanges in domestic and international basketball, it also expands its international market with a professional sports image, demonstrating the brand's strong capabilities on a global scale.