According to Zhijing Finance, after assessing several survey data, KeyBanc Capital Markets maintains apple (AAPL.US) with a "shareholding" rating and a target price of $200.

Analysts John Vinh and Brandon Nispel wrote in a report to clients: "Our survey of operators shows that iPhone 16 sales in November were slightly above store expectations and the normal seasonal trend. Demand for iPhone 16 Pro/Max remains relatively healthy, but the basic model's demand is still weak. Store inventory has slightly increased, remaining relatively healthy and lower than last year's level. Interest in apple ai is slightly higher, but overall it is still not a factor driving recent demand."

Analysts pointed out that KeyBanc's First Look data shows that iPhone sales increased by 2% month-on-month and 5% year-on-year, although below seasonal trends, they are still on the rise; sales during Black Friday increased by 9% year-on-year. Analysts stated that this batch of data is "moderately positive" for some companies in apple's supply chain, including broadcom (AVGO.US), cirrus logic (CRUS.US), qualcomm (QCOM.US), qorvo (QRVO.US), and skyworks solutions (SWKS.US).

However, analysts noted that the data may have a slightly negative impact on apple itself, as it shows that related spending in November fell by 6% month-on-month, below the three-year average growth of 3%. Analysts wrote: "The historical trends we have seen suggest that the iPhone 16 upgrade has not led to a noticeable boost, considering that apple released the new MacBook Pro around a similar date in November this year as last year, we do not see any comparative issues. Overall, our data appears slightly negative, and we expect growth in the fourth quarter of 2024 to be consistent with apple's historical averages (approximately)."