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港股异动 | 卫龙美味(09985)涨超6% 推出2025年CNY限定礼包产品 年货节有望实现较快增长

Hong Kong stock movement | Wei Long Delicacies (09985) rose more than 6% after launching a limited edition product for the Chinese New Year 2025, with expectations of achieving rapid growth during the festive season.

Zhitong Finance ·  Dec 6 14:25

Weilong Gourmet (09985) has risen over 6%, and as of the time of publication, it is up 6.85%, trading at 7.8 Hong Kong dollars, with a turnover of 10.3811 million Hong Kong dollars.

According to the Zhitong Finance APP, Weilong Gourmet (09985) has risen over 6%, and as of the time of publication, it is up 6.85%, trading at 7.8 Hong Kong dollars, with a turnover of 10.3811 million Hong Kong dollars.

In news, Founder Securities recently released a research report stating that we attended the Weilong Gourmet 2025 "Co-Creation Growth Organization Efficiency Improvement" annual meeting, with the following core feedback: the leading position is solid, the noodle products are steadily developing, and the vegetable products are growing rapidly. According to Nielsen data, the company's spicy strip products have ranked first in national sales for three consecutive years, with a market share of 30%, five times that of the second place. With the continuous launch of new products, the company's product matrix is continuously enriched, with a total of 10 SKUs for noodle products and 8 SKUs for vegetable products, enhancing brand momentum through concentrated displays of ten-piece and fifteen-piece boxes at terminals.

The institution pointed out the need to comprehensively strengthen brand building. The company plans to increase total marketing investment in 2025. With the Spring Festival peak season approaching, attention is on stocking for the New Year. This year's Spring Festival is relatively early, and the company has launched 2025 CNY limited gift package products, including 9.9 yuan and 19.9 yuan New Year series packaging products, snake skin bag gift packages, and souvenirs. Additionally, a New Year promotional video is expected to generate high-heat topics, and the New Year festival is expected to achieve rapid growth.

The translation is provided by third-party software.


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