瑞银发布研报称，普拉达的强劲增长主要源于产品创新和品牌吸引力，预计该品牌将成为今年增长最快的上市奢侈品品牌，全年内生销售增幅可达16%。尽管明年行业面临不确定性，普拉达的销量增幅可能仅为约1%，瑞银仍看好其通过产品定价和组合调整来提升表现。该行预期公司基本面有被重估的潜力，重申“买入”评级，并将目标价从74港元上调至77港元。Prada (01913) rose more than 6% in early trading, as of the time of writing, it is up 4.9%, priced at 61 Hong Kong dollars, with a transaction volume of 40.4974 million Hong Kong dollars.
According to Zhito Finance APP, Prada (01913) rose more than 6% in early trading, as of the time of writing, it is up 4.9%, priced at 61 Hong Kong dollars, with a transaction volume of 40.4974 million Hong Kong dollars.
Bank of America Securities published a research report stating that the group can continue to outperform the luxury goods industry while establishing Miu Miu's position as a major brand in the industry, seizing its peak brand popularity to drive sustainable growth. The firm believes that based on past successful cases of fashion-led brand transformations, the market has underestimated Miu Miu's significant incremental profit potential.
UBS Group released a research report stating that Prada's strong growth mainly comes from product innovation and brand appeal, and the brand is expected to become the fastest-growing listed luxury goods brand this year, with an annual organic sales growth of up to 16%. Despite uncertainties in the industry next year, Prada's sales growth may only be about 1%. UBS Group remains bullish on its performance through product pricing and portfolio adjustments. The firm anticipates that the company's fundamentals have the potential to be reassessed, reiterating a 'buy' rating and raising the target price from 74 Hong Kong dollars to 77 Hong Kong dollars.
