On Thursday, MicroStrategy Incorporated (NASDAQ:MSTR) announced that Zebra selected its cloud-native platform, MicroStrategy ONE, for its Workcloud Workforce Optimization Suite.

This collaboration will help Zebra's customers enhance analysis and decision-making across fleet and corporate functions, utilizing MicroStrategy's self-service reporting and AI capabilities, the company said in the press release.

Zebra's Workcloud Workforce Optimization Suite helps retail decision-makers address challenges like labor cost optimization, timekeeping accuracy, and task management.

MicroStrategy ONE enhances Zebra's Workcloud Workforce Optimization Suite by offering their customers a modern, curated reporting suite with generative AI capabilities.

The cloud-native platform also provides flexible self-service analytics, reducing the need for custom reports and giving users direct access to insights.

Suresh Menon, Senior Vice President and General Manager, Software and Solutions at Zebra said, "Switching to MicroStrategy's modern, cloud-native AI + BI platform improved performance for our customers, giving them access to powerful, customized analytics,"

"The benefit is higher client satisfaction, which is always our number one goal. We are looking forward to building additional capabilities leveraging MicroStrategy ONE."

Investors can gain exposure to the stock via T-Rex 2x Long MSTR Daily Target (BATS:MSTU) and Bitwise Crypto Industry Innovators ETF (NYSE:BITQ).

Price Action: MSTR shares are down 3.20% at $392.99 at the last check Thursday.

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