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Nisshin Seifun Group
Renewal of the rooftop advertising sign at the Kanda Nishikicho headquarters building.
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December 2, 2024
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Nisshin Seifun Group (President: Kenji Takihara) has renewed the rooftop advertising sign at the Kanda Nishikicho headquarters building and unveiled it on December 2 (Monday).
A heartfelt design for the household flour "Nisshin Flour" in celebration of its 70th anniversary.
Our group's representative product, the household flour "Nisshin Flour," was released in 1955 and will celebrate its 70th anniversary in 2025. The introduction of flour into 1kg small bags, which was previously sold by weight, marked the beginning of "Nisshin Flour."
This advertisement signboard features a design inspired by the product packaging to commemorate its 70th anniversary. The background design depicts the symbol of "Nisshin Flour," the yellow sunflower, which has remained unchanged since its release. Additionally, the side design includes a 70th-anniversary logo that expresses gratitude to all stakeholders for their long-term support.
Through the copy on this advertisement board, "What shall I become today? Thinking for 70 years," our group expresses the characteristics of flour that transforms into various dishes and conveys a sense of gratitude for the past 70 years. Moving forward, we will continue to support everyday lives and be by everyone's side.
Signboard overview, etc.
- ※Images are all for illustration purposes.
- ・Installation location: Rooftop of Kanda Nishikicho Headquarters Building (1-25 Kanda Nishikicho, Chiyoda-ku, Tokyo)
- ・Size: (front) height 9.4m × width 14.4m, (side) height 9.4m × width 7.2m
Contact for inquiries regarding this matter to the press
Nisshin Seifun Group Inc.
General Affairs Department, Public Relations Department, Person in charge: Tezuka, Nagai
Telephone: 03-5282-6650
(Contact form is here)