According to Sina Technology news on the afternoon of December 5, during the november 11 shopping festival-related promotions, nearly 1,700 brands and over 4,000 product links were launched in Li Jiaqi's live streaming room, with domestic products accounting for more than 60%. Recently, Wei Yinghui, the partner and vice president of Meiwan, publicly stated that "the rise of the entire value chain of domestic products is accelerating to pass the baton to more segmented areas and emerging brands." He mentioned that live streaming e-commerce acts as an amplifier, helping new products and brands gain visibility and trust, facilitating mutual understanding and communication between supply and demand. At the same time, live streaming e-commerce also serves as an incubator, digging into consumer needs to discover new brand partners, expanding product categories, and promoting the standardization of emerging product categories.

Wei Yinghui noted that we have hundreds of thousands of cooperative merchants, covering a wide range of brands. In the process of continuously supporting the growth of domestic brands, there are new "technology-based" domestic brands like Kemei and Kuodi that have won consumer favor through quality-price ratio, as well as established domestic brands like Oushiman, proya cosmetics, Shuangmei, and Meikaxiu that have successfully "transformed and renewed."