サンフロンティアという社名には、人類・社会の幸せのために力強く輝く、そのために、社員が自らの夢を追い求め、新たなことに挑戦していける会社でありたいという想いが込められている。「SUN=太陽」は大きく輝き続ける力強さ、万人に降り注ぐ愛や利他の心の象徴であり、「FRONTIER=開拓者」は新たな価値創造に挑戦し続ける姿勢を表している。また、フィロソフィ経営を実践しており、最上位概念であるクレドには「利他」を定めている。明確な行動指針により柔軟に変化し続け、目先の利益を追求するのではなく、長期的な成功を目標に掲げるビジョナリー・カンパニーである。Company overview of Sun Frontier Real Estate <8934>.
1. Company Overview
The company group primarily provides specialty services for real estate utilization focusing on office buildings and store buildings in Tokyo. The group's business is broadly categorized into "real estate revitalization," "real estate services," "hotels/tourism," and "other businesses." The real estate revitalization business mainly involves replanning real estate, leasing buildings, and selling real estate s products, while the real estate services business includes office leasing management, property management, building maintenance, delinquent rent guarantee, and rental conference rooms as its main business activities. The hotels/tourism business engages in hotel operation/development, regional revitalization projects, while the other businesses involve overseas development projects and construction. By focusing on the real estate revitalization business, they have achieved revenue diversification by building an optimal business portfolio.
The name "Sun Frontier" represents the desire to be a company that strongly shines for the happiness of humanity and society. To achieve this, the company wants employees to pursue their dreams and challenge new things. "SUN=Sun" represents the power and radiance that continues to shine greatly, symbolizing love and altruism that pours down on everyone. "FRONTIER=pioneer" represents the attitude of continuing to challenge the creation of new value. In addition, it practices philosophy-based management, with "altruism" defined as the top concept in its creed. It is a visionary company that flexibly changes based on clear action guidelines, aiming for long-term success rather than pursuing short-term profits.
As of the end of the second quarter of the fiscal year ending March 2025, the headquarters is located in Chiyoda Ward, Tokyo, total assets amount to 199,224 million yen, capital is 11,965 million yen, the equity ratio is 47.2%, and the number of issued shares (including treasury stock) is 48,755,500 shares.
2. History
The company was established in April 1999 for the purpose of buying, selling, renting, managing, and brokering real estate. The founder, Tomoaki Horiguchi, is a pioneer in real estate regeneration. He has transformed underperforming small and medium office buildings in urban areas into high-occupancy and high-profit rental buildings. In December 2004, five years after its founding, it was listed on the JASDAQ Securities Exchange. In August 2015, it started its hotel management business, and in November 2017, it launched its regional revitalization business, contributing to the development of local communities through customer satisfaction. In April 2019, the company celebrated its 20th anniversary, and with the aim of nurturing the next generation of talent and further strengthening its management foundation, Seii Saito was appointed as President and CEO in April 2020. In October 2023, it signed a business partnership contract with Advantage Advisors Co., Ltd., and issued convertible bonds with subscription rights to funds serviced by Advantage Advisors. The same month, it established SF Human Support Co., Ltd. aimed at supporting the employment of foreign workers with specific skills. Most recently, in September 2024, it established Sun Frontier Asset Management Co., Ltd. with the goal of private REIT business.
(Author: FISCO Guest Analyst Ryoji Mogi)
