JAL is conducting a business contest titled "JAL WINGMAN PROJECT (*1)" aimed at recruiting partner companies to co-create new businesses starting in the fiscal year 2023. In this initiative, utilizing the technology of STUDIO BUKI Co., Ltd. (*2), an original JAL personalized picture book has been developed.
This picture book allows customization of the protagonist's name and characters, providing a special experience where children can become the protagonists themselves. This helps enhance children's self-esteem through discoveries and emotions during their travels, making reading time a richer experience for parent-child communication.
JAL envisions a value creation story that enhances corporate value by creating social and economic value through "relationships and connections formed through travel." Through the sale of this picture book, it aims to cultivate interest in travel from an early age and contribute to the realization of a rich and sustainable society.
( *1) Press release dated July 3, 2023, "JAL is looking for business partners to change the future together."
– Hosting the external business contest "JAL Wingman Project."
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(*2) STUDIO BUKI Inc.: Engaged in the production, development, and sale of personalized picture books.
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【Commodity Overview】
Product name: "Soar! The Treasure Found by 〇〇 in the World"
*〇〇 will be printed with the name entered by the customer at the time of order.
Recommended age: 4 to 10 years
Number of pages: 32 pages in total
Seller: STUDIO BUKI Inc.
Price: Hardcover 6,980 yen (including tax), Softcover 5,980 yen (including tax) *Shipping fee not included.
Sales location: JAL original personalized picture book sales site "It’s Yours!"
A special item (exchange for miles for a gift code)
[How to create a personalized picture book]
This personalized picture book allows customization of the protagonist's name and characters, as well as the insertion of favorite photos and messages from the sender. Additionally, you can choose two countries from Hawaii, united kingdom, finland, and india as the travel destination, and select one strength of the child (imaginative, kind, or brave) so that the story unfolds differently based on the destination and strength. The process of customizing the picture book can also be enjoyed by parents and children together.
■ Customizable parts
・Protagonist's name
・Protagonist's illustration
・Insert a photo of the main character (you can upload photos saved on smart phone, etc.)
・Strengths of the main character (choose one from creative, kind, brave)
・Travel destinations for the picture book (choose two countries from hawaii, united kingdom, finland, india)
■Order process
■Sales site: customization screen
■Sales site: preview page
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