目前，公司的主要门店经营地区位于华东地区，且公司亦已将门店网络扩展至中国其他地区。根据弗若斯特沙利文的资料，就2023年的门店收入而言，“小菜园”在中国大众便民中式餐饮市场的所有品牌中排名第一，客单价介乎50元至100元According to the Hong Kong Stock Exchange's disclosure on December 4, Xiaocaiyuan International Holdings Co., Ltd. passed the Hong Kong Stock Exchange hearing, and Huatai International and UBS Group were co-sponsors.
The Zhitong Finance App learned that according to the Hong Kong Stock Exchange's disclosure on December 4, Xiaocaiyuan International Holdings Limited (abbreviation: Little Caiyuan) passed the Hong Kong Stock Exchange hearing, and Huatai International and UBS Group were co-sponsors.
According to the prospectus, Little Vegetable Garden is one of the well-known chain restaurants directly managed by the Chinese public convenience Chinese restaurant market, and ranks among the top in the industry in terms of business scale and growth rate. Since its establishment in 2013, the company has been committed to providing consumers with home-style dishes and thoughtful service at affordable prices. The company turned the “small vegetable garden” into a “family kitchen” for the Chinese people, which is widely recognized by customers. As of the last practical date, the company had 623 direct stores in operation, covering 135 cities or counties in 13 provinces in China.
Currently, the company's main store operations are located in East China, and the company has also expanded its store network to other regions of China. According to Frost & Sullivan's data, in terms of store revenue in 2023, “Little Vegetable Garden” ranked first among all brands in China's popular convenient Chinese restaurant market. The customer unit price ranged from 50 yuan to 100 yuan, accounting for 0.2% of the market share. In terms of revenue, the size of the popular convenient Chinese restaurant market with a customer unit price of between RMB 50 and RMB 100 was RMB 2252.9 billion in 2023, accounting for about 55.2% of the overall Chinese restaurant market.
During the track record period, the company's revenue mainly came from “Little Vegetable Garden” brand stores. In 2021, 2022, 2023, and the four months ending April 30, 2023, 2023, and April 30, 2024, revenue from “Little Vegetable Garden” stores accounted for 98.7%, 98.8%, 99.1%, 99.1%, and 98.9% of the company's total revenue.
On the financial side, in 2021, 2022, 2023, 2023, and 2024, the small vegetable garden achieved revenue of approximately 2.646 billion yuan, 3.213 billion yuan, 4.549 billion yuan, 1.5 billion yuan, and 1.68 billion yuan, respectively. In the same period, annual/period profits were approximately 0.227 billion yuan, 0.238 billion yuan, 0.532 billion yuan, 0.193 billion yuan, and 0.194 billion yuan, respectively.
