On December 1, 2024, the Shenzhen Marathon started with a gunshot. As the platinum sponsor of the event, Li Ning (02331) provided comprehensive equipment support and pre-and post-race services for the Shenzhen Marathon. To help runners break through themselves, set new records, the all-new Li Ning Feidian 5 series was officially launched before the race, bringing more advanced super speed equipment and a speedy track experience for the runners.

Breakthrough in Triple Technology: Beyond Conventional and Extreme Limits.

The Li Ning Feidian 5 ELITE, once released, became a super-speed weapon for athletes to compete for championships, helping athletes to stand on the podium of the Shenzhen Marathon and the Shanghai Marathon. Li Ning's signed athletes wearing Feidian 5 ELITE shoes and Dragon Sparrow Speed ​​Vests raced on the track, ultimately winning the Shenzhen Marathon Men's Champions, Runners-Up, and Third Place, as well as the Champions and Third Place of the Shanghai Marathon.

Since its launch, the Feidian series has successfully helped global elite athletes win 223 times, stand on the podium 391 times with its leading technology and outstanding performance, and set the fastest record for Chinese running shoes.

The Feidian 5 ELITE that helped win the Shenzhen Marathon this time has undergone comprehensive iteration and upgrade in new technologies, new materials, unique technologies, etc. The midsole is equipped with Li Ning's ultra-arch technology, lightweighting the entire shoe by 20%, weighing less than 195 grams per shoe (US8.5 size), with a 4% increase in rebound and a maximum energy return rate of up to 89%, providing ample foot feedback for runners with lighter and bouncier performance support.

The full sole adopts T1000 balanced cantilever carbon plate, empowered by top charcoal, bringing surging propulsion to the Feidian 5 ELITE, greatly reducing weight, increasing propulsion by 5%, faster response speed, more agile rolling, stronger performance, helping runners unleash speed potential on the track and bring confidence to refresh their PB.

At the same time, Li Ning's unique metatarsal cushioning technology has been further optimized, combined with the fastest curve system, allowing the FLY 5 ELITE to help runners respond quickly whether in the energetic forefoot landing phase or the mid-forefoot landing phase when energy is declining, effectively speeding up the rolling efficiency of runners landing and taking off, greatly optimizing the ground clearance ratio, achieving a light step and fast speed flying experience.

Matrix product technology innovation empowers runners to be extremely fast.

In addition to the FLY 5 ELITE, this time Li Ning also brought two other new products from the FLY 5 series - FLY 5 ULTRA and FLY 5 CHALLENGER.

As the top flagship, FLY 5 ULTRA is Li Ning's first and currently the only racing carbon plate running shoe using dual-group 'strong' technology, integrating Li Ning's top black technologies such as T1000 catapult-type heterogeneous carbon plate, fastest curve system, ultra-thin GCU outsole, providing powerful technological empowerment for runners eager to challenge extreme speed, seek breakthroughs, allowing runners to experience unprecedented innovative technology while also bringing the possibility of breaking speed records and creating new records.

The upgraded and iterated FLY 5 CHALLENGER expands its wearing scenario from past racing scenes to a new positioning that combines racing and training. The super matrix technology in the midsole of FLY 5C, combined with Li Ning's stable support design in the lower layer, ensures stable foot feel for runners during running. The addition of Li Ning's unique technologies such as T700 carbon plate and Kevlar thread technology allows easy control and steady acceleration whether in track racing or preparation training.

Marathon Expo upgrade breaks through speed interaction and leads the way in advance experience.

In addition to providing excellent running equipment for runners, Li Ning also brought innovative running shoe technology experiences and rich interactive benefits to runners at the marathon expo in Shenzhen. At the expo, Li Ning's FLY 5 ULTRA, FLY 5 ELITE, and FLY 5 CHALLENGER series products made their first public appearance, providing deep marathon runners with try-on and test run experiences, allowing on-site runners to have a close-up experience of Li Ning's FLY 5 series running shoe technology innovations and to experience the performance of the new iterations of the products.

At the marathon expo, Li Ning's FLY 5 ULTRA, FLY 5 ELITE, and FLY 5 CHALLENGER series products made their first public appearance, providing deep marathon runners with try-on and test run experiences. This allows on-site runners to have a close-up experience of Li Ning's FLY 5 series running shoe technology innovations and to experience the performance of the new iterations of the products.

Runners wearing Li-Ning Fei Dian 5 series running shoes can run on a treadmill for 1 minute to obtain their "ground-to-air ratio" data through professional equipment. This data can not only help runners better understand their physical condition and running habits, but also provide them with more personalized running advice.

The iteration of the Fei Dian 5 family this time is not only a technological upgrade, but also an embodiment of brand innovation spirit. Through innovative research and development, constantly pushing the limits of marathon sports and speed. The integration of sports technology and breakthrough spirit aligns with the pioneering and innovative spirit of the city of Shenzhen. With technology as the wing, continuously exploring runner needs, innovating running shoe technology, standing shoulder to shoulder with runners who dare to imagine and persistently pursue breakthroughs. In the future, Li-Ning will continue to collaborate with high-quality domestic events to jointly promote the vibrant development of Chinese running culture and sports.

This article is reposted from "Sports Big Business", edited by Li Fo from Wisdom Finance.