Adobe released a report showing that usa consumer online sales on Cyber Monday increased by 7.3% year-on-year to 13.3 billion dollars, as various commodities, including electronics and toys, saw significant discounts; whereas demand on Black Friday was weak, with online sales around 10.8 billion dollars.

According to preliminary estimates from Mastercard, sales at physical stores on Black Friday only grew by 0.7%. Meanwhile, data company Facteus stated that actual sales may have declined.