Black Friday-Cyber Monday recorded GMV growth of 19% in FXN and 21% in orders YoY
VTEX (NYSE:VTEX), the composable and complete commerce platform for premier brands and retailers, announced today that VTEX customers reached a GMV of US$0.9 billion over Black Friday-Cyber Monday week*. Compared to 2023, orders increased 21% and GMV grew 19% in FX-neutral and 1% in USD, reflecting the impact of foreign exchange dynamics.
In this edition, across the 43 countries where VTEX operates, the top-performing verticals were Electronics, Home, Furniture & Decoration and Apparel & Accessories achieving GMV FX-neutral growth of 51%, 31% and 19%, respectively.