On December 4, Gelonghui reported that in the recently concluded 2024 Shanghai Marathon, Xtep (01368.HK) became the number one in overall running shoe wearing rate and maintained its title as the top brand for breaking 3 marathon shoes. It is known that previously, Nike had consistently ranked first in overall running shoe wearing rate at the Shanghai Marathon. However, over the past three years, Nike's market share has continued to decline from 41.5% in 2022 to 19.7% this year, dropping to second place this year. Against this backdrop, Xtep has proven its competitiveness and influence in the running shoe market. Additionally, in the recently concluded Beijing Marathon, Xtep also became the number one brand with a 30.4% market share in overall running shoe wearing rate. Notably, Xtep's high-end brand, Saucony, is also gaining recognition among more and more professional runners in China and entered the top three in the overall running shoe wearing rate rankings at the Beijing Marathon. Together, Xtep's main brand and Saucony have already surpassed a 40% market share in the Chinese running shoe market. It can be seen that as the top domestic sports brand in the field of road running in China, Xtep is gradually becoming the most trusted brand among mass runners in recent years.