Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced plans to expand into China to enable global advertisers with invalid traffic (IVT), fraud, and brand safety and suitability measurement, aligned to international and local standards. With the incorporation of a subsidiary in China, IAS will also offer local support to Chinese advertisers looking to grow their reach beyond China's borders. This expansion will support IAS's long-term international expansion strategy, solving a key challenge for advertisers looking for comprehensive measurement coverage across all markets.
IAS Announces Plans To Expand Into China To Enable Global Advertisers With Invalid Traffic, Fraud, And Brand Safety And Suitability Measurement, Aligned To International And Local Standards
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