Gelonghui, December 3 | Northeast Securities' research reports point out that Hisense ha (000921.SZ) has diversified its layout in the home appliance industry through the acquisition of Kelon Electric, York China, and Japan's three electric companies, as well as a joint venture with Hitachi ltd sponsored adr. After the company's mixed-ownership reform, more market decision-making mechanisms have been introduced, which is conducive to improving operational efficiency. In traditional white goods inventory competition, the company is expected to achieve steady growth from three directions. Through empowerment from sports events, by sponsoring top events like the UEFA Euro and the FIFA World Cup, Hisense's brand awareness abroad is continually increasing, accelerating overseas channel exports by building an international brand. Moreover, due to the rapid development of the domestic new energy fund industry, relying on the compressor and heat pump system technology from the three electric companies, the company is expected to open new growth curves, with promising growth potential. Initial coverage, with a "buy" rating.