浦银国际研报指出，公司旗下的韩束品牌根据品牌特性主攻抖音渠道，自2023年8月起连续14个月成为抖音渠道GMV第一的美妆品牌。上美股份长期践行多品牌策略，多个品牌有望在调整和爬坡期后快速增长。该行认为，在公司多渠道、多品牌、多系列的建设下，公司持续深耕下沉市场，带来未来持续增长动力。chicmax (02145) rose by more than 4% during the session, as of the time of publication, it increased by 3.88% to 33.45 Hong Kong dollars, with a turnover of 14.0785 million Hong Kong dollars.
According to the Wisdom Financial APP, chicmax (02145) rose by more than 4% during the session, as of the time of publication, it increased by 3.88% to 33.45 Hong Kong dollars, with a turnover of 14.0785 million Hong Kong dollars.
On the news front, according to the Qingyan Intelligence data, in November 2024, Han Shu regained the top spot in Douyin Beauty, with a GMV of over 0.65 billion yuan in the skincare category in November. Since the beginning of the year, Han Shu has continued to demonstrate strong capabilities, with monthly GMVs exceeding 0.2 billion yuan, including 6 months with GMVs exceeding 0.5 billion yuan.
Silver International's research report pointed out that under the company's Han Shu brand, based on the brand's characteristic focus on the Douyin channel, it has been the number one beauty brand in terms of GMV on the Douyin channel for 14 consecutive months since August 2023. chicmax has long adhered to a multi-brand strategy, with multiple brands expected to grow rapidly after the adjustment and climb period. The bank believes that under the company's multi-channel, multi-brand, and multi-series development, the company continues to deepen its presence in the lower-tier markets, bringing continuous growth momentum in the future.