The Cross Marketing Group ＜3675＞, which provides comprehensive marketing solutions based on data and understanding, is developing digital marketing business, data marketing business, and insight business. In the digital marketing business, domestic group companies mainly develop a wide range of services from sales promotion support and media operation to system contract development and maintenance/operation in the digital domain, and with regard to data marketing business and insight business, domestic and foreign group companies provide services such as collection and analysis of various data important in marketing strategies, and strategy decision support based on it. The company group has built a system that can consistently provide everything from data collection to execution of policies in customer marketing processes, and this has become one of the company's competitive advantages.

Consolidated financial results for the first quarter of the fiscal year ending 2025/6 were sales of 6762 million yen, up 20.1% from the same period last year, and operating profit of 356 million yen (loss of 17 million yen in the same period last year). The digital marketing business and data marketing business led top-line growth, and sales hit record highs for the first quarter. As for the digital marketing business, in addition to the fact that existing businesses performed well, newly consolidated companies also contributed to the expansion of business performance. In terms of profit, the increase in gross margin due to expansion of existing business covered the increase in sales and administration costs associated with consolidation, etc., and there was a significant increase in profit. The data marketing business also saw a rapid increase of 2.1 times in segment profit compared to the same period last year. In addition to the steady growth in domestic research, profits accumulated in response to strong sales in the North American business. As a result, consolidated profitability also recovered rapidly, and the operating margin rose to 5.3%.

Consolidated financial results for the fiscal year ending 2025/6 are expected to increase 14.6% from the previous fiscal year in terms of sales and 3000 million yen, up 62.7% from the same period in operating income. The company's performance has a seasonal pattern of significant growth in the second and third quarters. Regarding the digital marketing business and data marketing business, which are currently doing well, we will focus on expanding sales and accumulating profits by reliably acquiring customer research and development investments and marketing/advertising investments in the 2nd and 3rd quarters, which are busy periods. Regarding the insight business, it is also a policy to increase business performance towards the end of the fiscal year by promoting leveraging domestic and international research. We aim to achieve sales of 30000 million yen and operating income of 3000 million yen, which are the current mid-term numerical targets for the fiscal year ending 2025/6.

The company has promoted “DX Action 2024” as a medium-term management plan. The company, which is in a growth period in the life cycle, is aiming for further growth by promoting the strengthening of the digital and DX areas while utilizing the Group's existing assets. For further growth, it is stated that they will also focus on M&A, which can anticipate synergy with the creation of new businesses. Regarding the medium-term management plan currently underway, it is expected that the fiscal year ending 2025/6 will be completed once in the final year. Currently, we are considering growth strategies that look even further ahead, but it seems that there is no change in the attitude of continuing to pursue improvements in corporate value based on business growth. We believe that if the company's business portfolio is expanded over the medium to long term due to the steadiness of existing businesses and expansion of business scale through M&A, an expansion of shareholder returns, starting with dividends, can also be expected.