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No. 24-019
December 2, 2024
ANA X Corporation.
ANA's video distribution service "penguin"
Hokkaido Broadcasting distributes programs beyond its own broadcast area.
Adopted as a platform to sell products from Hokkaido.
The third installment of the penguin × local program features a wine discussion program with honorary sommelier Higuji-kun and producers.
- ANA's video streaming service "penguin" will start distributing and selling local dramas that showcase the charm of regions across japan from July 1, 2024 (Monday).
- Starting from October 1 (Tuesday), the second installment will feature the Akita Broadcasting drama "Bon Appetit." In just one week after the start, it has received great popularity, becoming the highest number of purchases for a local drama available on penguin.
- With the concept of approaching viewers interested in regions across japan through the video streaming service "penguin," operated by the ANA Group active in various local areas, support has been received from Hokkaido Broadcasting, allowing the distribution of programs beyond regions and adopting it as a platform for selling Hokkaido products.
- The first program featured on penguin from Hokkaido Broadcasting focuses on a discussion with a producer alongside Mr. Shinichiro Higuchi, known as "Hige Danshaku Higuji-kun," who has been appointed as an honorary sommelier "Sommelier d'Honneur" by the Japan Sommelier Association, as well as introducing restaurants where rare wines can be enjoyed, and food menus that pair well with wine, starting the YouTube channel "PAIRINGx" titled "Wines that become delicious when you see them." (Starting from 200 yen per episode / 200 miles)
ANA X Co., Ltd. (President: Shinya Kanda, Head Office: Chuo-ku, Tokyo, hereinafter referred to as "ANA X") will begin distribution and sales of the YouTube channel "PAIRINGx" titled "Wines that become delicious when you see them" that features discussions with wine industry professionals from Hokkaido on the video streaming service "penguin" starting from December 6, 2024 (Friday). (Production: Hokkaido Broadcasting Co., Ltd., President: Naoki Katsuta, Head Office: Sapporo City, Hokkaido)
Details URL: Starting from December 6.
In the ANA group, there are many touchpoints related to "wine" such as in-flight services and air transportation on the release date.
The YouTube channel "PAIRINGx", which is produced by Hokkaido Broadcasting, focuses on wine and features conversations with producers alongside the appointed honorary sommelier, "Higuchikun" (Mr. Shinichiro Higuchi). It will introduce rare wines available at dining establishments and food menus that pair well with wine, supporting Japan's wine and Hokkaido-produced wines. The program "Wine That Becomes Delicious When You See It" will be distributed and sold on ANA's video distribution service "penguin."
For customers who regularly use ANA and love wine, this content is expected to capture interest and attention with "Higuchikun's" wealth of experience and confident storytelling. Please look forward to it.
"Penguin" can handle video distribution along with the sale of regional products in combination with videos and live shopping to sell local specialties. Future plans also include the "sale" of wine linked with programs from Hokkaido Broadcasting.
Through information dissemination and product introduction via video content, efforts will continue in cooperation with various stations to promote regions across Japan.
- ■Introduction of the YouTube channel "PAIRINGx" program "Wine That Becomes Delicious When You See It."
Program "Wine That Becomes Delicious When You See It."
In search of the "best combination (marriage)" of people, food, and nature...
Enjoy infinite pairings on the YouTube channel "PAIRINGx (Pairing)".
In collaboration with Mr. Shinichiro Higuchi, known as "Higedan-shaku Higuchi-kun", who holds titles such as "Wine Expert, Sommelier d'Honneur, and Yoichi Town Wine Ambassador", the main content will feature dialogues with producers, as well as introducing restaurants where rare wine can be tasted and food menus that go well with wine, supporting Japanese wine and wine from Hokkaido.
Produced and published by
HBC Hokkaido Broadcasting
- ■ANA official video distribution service 'penguin'
'Penguin' has been in service for a year since its launch in June 2024 and is loved by ANA Mileage Club members and ANA Pocket members who are interested in 'travel and tourism'.
ANA Traveler's online tours, ANA LIVE SHOPPING, and a variety of attractive video content in the tourism, travel, and lifestyle service areas provided by companies, municipalities, attract and respond to customers' interests such as 'want to know more' and 'want to see here' through video distribution services.
- Why do we distribute local programs in the region?
Dramas and information programs produced by local stations are created mainly by locals who know the region inside out, incorporating many魅力 that only locals are aware of.
'Penguin' surpasses the broadcastable areas of local television stations and broadcasts the unknown charms of regions to travel enthusiasts across the country, enriching viewers' travel experiences. In the future, it will not only be for viewing but will also play a role as a 'travel guidebook'.
- Regarding participation in 'Penguin'
Currently, in 'Penguin,' we are recruiting broadcasting stations and production companies that have content suitable for publication. Through the ANA Group, which is active in various parts of Japan, approaching viewers interested in the charm of the region can expect to create demand in a completely different way from straightforward entertainment consumption on major video platforms.
Delivering region-focused content nationwide through "penguin" contributes to the activation of regional content assets through the promotion of secondary use and improvement of non-broadcast revenue, as well as attracting tourists to various regions, revitalizing regions across japan.
Inquiries for posting on penguin: ANAX Co., Ltd. Business Development Department, penguin contact, contact_penguin@ana-x.co.jp
[Other penguin featured regional broadcaster programs (example)]
- Nagasaki's drama 'The 9th Machina!'
- Content: An outrageous girl and an AI robot heat up the local area set in a construction company.
Drama set in Nagasaki Prefecture - Viewing: Episode 1 is free
Episodes 2-6 / 300 yen or 300 miles
All episodes pack / 1,400 yen or 1,400 miles
- The Akita drama "Bon Appétit! - Enjoy! Akita's Sweets -"
- Content: A small design company in Akita serves as the stage for the drama.
Delicious sweets from Akita that support the protagonist's mental state appear in every episode. - Viewing: Episode 1 is free
Episodes 2 to 18 / 100 yen or 100 miles
All episodes pack / 1,000 yen or 1,000 miles
Company Overview
Company Name: ANA X Co., Ltd.
ANA Group's platform business company. As a company responsible for the core of creating a 'world where you can live with miles,' leveraging its experience in business supporting the real economic and social activities of people in 'aviation' and 'travel,' it aims to enrich customers' lives in 'daily life' by developing and providing products and services.
*Reference*
On June 24, 2024, ANA's video streaming service 'penguin' starts handling entertainment!
- *The initiative announced on June 24, 2024, involves collaboration with MAZUEL Co., Ltd., a drama production company.
The drama "Bon Appétit! - Enjoy! The Sweets of Akita -" starting from Akita on October 1, 2024.
above
- Contact from the press:
ANA X Corporation Public Relations Team: 050-3815-5051
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