As of press time,$POP MART (09992.HK)$Opened over 5% higher, up 5.56% to HK$94.85, with a turnover of 0.126 billion Hong Kong dollars.

Bocom Intl released a research report pointing out that since 2024, Pop Mart's performance has continued to shine, with overall revenue expected to grow by 120% to 125% year-on-year. Looking ahead, the online business will benefit from multi-channel layout and increased brand awareness, while the offline business will rely on the increase in the number of stores and efficiency to drive growth. Overseas business is expected to continue benefiting from store expansion and successful localization strategy. The key to performance growth lies in capturing growth opportunities in the collectibles industry and diverse consumer demands.

The organization continued to indicate that in terms of IP reserves and overseas expansion, Pop Mart maintains an industry-leading position. The company enriches its IP portfolio by exploring external artists and developing its own design team, reducing dependence on a single leading IP. Refined operation and localized strategy have led to a positive response in overseas markets. In the future, with the increase in offline stores and the improvement of online layout, the contribution of overseas markets is expected to surpass that of mainland China. The organization believes that considering the rapid development of China's collectibles market and the mature operation of Pop Mart's entire industry chain, it is expected to capture industry growth and demonstrate quality overseas expansion achievements.

Editor/ping