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美团:Keeta拓展至沙特更多城市

Meituan: Keeta expands to more cities in Saudi Arabia.

Gelonghui Finance ·  Nov 29 22:25

On November 29th, Keeta, a subsidiary of Meituan, was launched in Riyadh, the capital of Saudi Arabia. Wang Xing, CEO of Meituan, mentioned that Keeta has been operating in Saudi Arabia for about two months. The feedback from consumers and merchants has been positive. They will continue to focus on the Saudi market for now, with the intention of expanding the business to more cities in the country. Wang Xing emphasized that Keeta's business scale is still small and in the early stages of development. The future international expansion will not be rushed; however, in the long term, Meituan's goal is to become a global company, and global expansion is clearly a long-term strategy for the company. He added that Saudi Arabia is not an untapped market, as there are already multiple food delivery platforms in the area. However, he believes that Meituan can bring value to local consumers and merchants, especially in terms of delivery speed, leveraging the company's over a decade of operational experience in the Chinese market to better organize the delivery network. Since September, China has introduced a package of stimulus measures to stimulate the economy. Chen Shaohui, Meituan's Chief Financial Officer, pointed out that these measures are aimed at restoring consumer confidence. There have been some positive signals on Meituan's platform, such as increased hotel and tourism consumption during the National Day holiday, as well as a narrowing year-on-year decline in the average order value (AOV) of dining takeout orders in October. However, it is believed that it will take some time for the full effects of the measures to be fully manifested.

The translation is provided by third-party software.


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