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读者传媒(603999.SH):《读者》微信公众号用户数增长至766万,全年阅读量1.1亿

Duzhe publishing&media (603999.SH): The number of users on 'Duzhe' WeChat official account has grown to 7.66 million, with an annual reading volume of 0.11 billion.

Gelonghui Finance ·  Nov 29 16:50

Gelonghui reported on November 29 that Duzhe Publishing&Media (603999.SH) stated on an interactive platform that for many years, the company has relied on the content resources of "Duzhe" to create a new media matrix, building its own integrated media ecosystem that covers over 70 million users. Among them, the number of users on the Duzhe WeChat official account has grown to 7.66 million, with an annual reading volume of 0.11 billion, being rated as the "Most Loved New Media Reading Account". The official Duzhe Douyin account has a follower count of 1.672 million and received 7.11 million likes. New Duzhe Book Club video account stores, Duzhe Weibo store, "Duzhe Cultural Creative" Tmall flagship store, "Duzhe Cultural Creative" jd.com flagship store, and "Duzhe" cultural creative Youzan store have been established, achieving sales promotion across all platforms. Meanwhile, the overseas version of "Duzhe" has launched columns "Me and My Motherland" and "National Trends", disseminating Chinese excellent traditional culture from multiple perspectives. The 2024 edition of "Duzhe" "Dunhuang Edition" has been well-received as an introductory publication on Dunhuang culture for Chinese and foreign young tourists, with its English and Russian versions already published. In the future, the company will closely follow the development pace of the internet plus-related era, continuously promote the integration of new media resources, comprehensively plan the e-commerce live streaming business to transform the advantages of the "Duzhe" brand and content into actual results of integrated transformation and development, and continuously achieve high-quality development of the company.

The translation is provided by third-party software.


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