New policies are welcomed in Hong Kong and Macau tourism, triggering a rise in hk based consumer companies. As of the time of writing,$SA SA INT'L (00178.HK)$、$SAMSONITE (01910.HK)$、$BOSSINI INT'L (00592.HK)$、$CHOW TAI FOOK (01929.HK)$Increased by 7.46%, 3.94%, 3.3%, and 2.67% respectively.
In terms of news, according to the announcement by the Immigration Administration, with the approval of the State Council, the Immigration Administration of the People's Republic of China has decided to implement the "one visa, multiple entries" policy for travel to Hong Kong in Shenzhen, Guangdong Province, and implement the "one week, one entry" policy for travel to Macau in Zhuhai, Guangdong Province, as well as the "one visa, multiple entries" policy for travel to Macau in the Hengqin Guangdong-Macau Deep Cooperation Zone.
Specifically, starting from December 1, 2024, residents with Shenzhen household registration and holders of residence permits can apply for the "one visa, multiple entries" endorsement for travel to Hong Kong, allowing unlimited trips to Hong Kong within one year, with each stay not exceeding 7 days.
Starting from January 1, 2025, residents of Zhuhai can apply for a "one trip per week" endorsement for traveling to Macau, allowing one trip per natural week to Macau within one year, with each stay not exceeding 7 days; residents of the Hengqin Guangdong-Macau Deep Cooperation Zone and holders of residence permits can apply for a "one visa for multiple entries" endorsement for traveling to Macau, allowing unlimited visits to Macau within one year, with each stay not exceeding 7 days.
The Macau casino stocks have also been stimulated by the aforementioned bullish news. As of the time of publication, $SANDS CHINA LTD (01928.HK)$ increased by 4%.$GALAXY ENT (00027.HK)$、$MGM CHINA (02282.HK)$、$WYNN MACAU (01128.HK)$rose more than 3%.
Institutions are bullish on the recovery of the Hong Kong and Macau tourism market.
The Asia Tourism Exchange Center pointed out in its 2024 annual tourism market forecast report for Hong Kong and Macau that the mainland and Hong Kong-Macau tourism markets are expected to grow by 9% to 12% year-on-year in 2024. This forecast is based on the market recovery in 2023, where the number of mainland tourists visiting Hong Kong is approximately 26.76 million, recovering to 61.1% of pre-pandemic levels; and the number of visitors to Macau is approximately 18.84 million, recovering to 67.5% of pre-pandemic levels.
In addition, the country has given full support to the recovery of the Hong Kong and Macau tourism industry, such as the addition of 10 new "individual travel" cities for travel to Hong Kong and Macau, and an increase in the duty-free shopping limit for travelers. The implementation of these policies, along with a series of cultural and tourism events launched in Hong Kong and Macau, has further stimulated the visiting enthusiasm of international and mainland tourists.
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