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Tesla's Cybertruck Horn Is Transforming, So Is Its Self-Driving Strategy

Benzinga ·  03:00

Tesla Inc (NASDAQ:TSLA) is turning heads again, this time with a quirky and futuristic touch: a Cybertruck horn update, rolled out through its mobile app.

Yes, you read that right—Tesla is flexing its software chops by letting Cybertruck owners swap their horn sound for something distinctly cyberpunk.

Tesla's Cybertruck Horn Update: A Soundtrack For The Future

Social media lit up as owners shared their delight with the new tone, described as a blend of Transformers-like sound effects and a touch of sci-fi swagger. The updated horn not only matches the Cybertruck's brutalist, angular aesthetic but feels straight out of a dystopian blockbuster.

And here's the kicker: the upgrade is free, permanent, and unapologetically cool.

Tesla's message to users cheekily pitched the change as perfect for anyone tired of "traditional" horns or feeling a twinge of FOMO over Cybertruck's futuristic edge.

While traditional carmakers wrestle over hybrid engines, Tesla is perfecting the art of horn envy.

Read Also: Tesla Offers Lease Buyout Option For All Models, Including Cybertruck, Despite Elon Musk's Robotaxi Ambitions: Is Autonomous Driving Further Away?

Self-Driving Taxis: Tesla Gets Real

Meanwhile, in the world of Tesla's autonomous dreams, a recent job posting reveals the company's not-so-quiet pivot: teleoperation. Tesla is hiring engineers to help human operators remotely control its self-driving cars. Think VR rigs, low-latency streaming, and humans stepping in when AI faces a curveball.

Why the shift? Tesla's grand promise of AI-driven, fully autonomous cars—boldly dubbed "Level 5 autonomy"—has hit a wall.

While competitors like Alphabet Inc's (NASDAQ:GOOG) (NASDAQ:GOOG) Waymo and General Motors Co's (NYSE:GM) Cruise rely on lidar and geofenced areas for their robo-taxis, Tesla's pure vision-based approach hasn't reached the finish line.

The teleoperation team hints at a pragmatic twist to Elon Musk's lofty ambitions. With Cybercabs and robotic fleets teased at Tesla's "We, Robot" event, human assistance could bridge the gap between today's reality and Musk's sci-fi future.

What's Next For Tesla?

Tesla's dual strategy of showmanship and engineering is alive and well. From turning a horn update into a viral sensation to quietly building a human safety net for self-driving dreams, the company continues to innovate in its signature, headline-grabbing style.

For investors, it's a reminder: with Tesla, the future always comes with a twist—and often, a new sound.

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