On November 28, Gelonghui reported that jishi media (601929.SH) stated on the interactive platform that the "Millet Economy" is an emerging consumer trend centered around derivative products in the two-dimensional cultural IP. The concept derives from the transliteration of the English word "Goods", referring to derivative commodities from works such as comics, animations, and games. As a cultural enterprise, the company is committed to the production, dissemination, and application of advanced cultural content and related derivative products. Previously, the company signed a strategic cooperation agreement with Changchun Zhixingheyi Animation Co., Ltd., and the two parties will engage in deep cooperation in various areas, such as building a foundation for cultural digitization, creating national-level boutique cultural IPs, innovating full-stack digital entertainment products, deepening film and animation content creation, and capital collaboration. The company will leverage Zhixingheyi's resources, technology, audience, and market leadership advantages in the animation field, as well as its experience in cultural overseas expansion and strong international production capabilities, to continuously innovate development ideas and channels for cultural content and related derivative products, create high-quality cultural products, and promote boutique cultural IPs with Northeast characteristics to the world. In the future, the company will continue to focus on the development of the two-dimensional and national trendy cultural industry, expedite the completion and market launch of cultural products that have been developed, and actively explore more diversified cooperation directions to achieve high-quality development.