After completing the 150-level secret realm of "Diablo 4" in just 1 minute and 52 seconds and likely breaking the world record, Musk announced the establishment of an AI studio.

"Too many game studios are under big companies." On the 27th local time, he stated, "xAI will establish an AI game studio to make games great again."

On the 28th local time, Musk responded to criticize certain game publishers under another tweet, asking, "Can they make games properly without adding those awakening sermons?"

This is not the first time Musk has shown interest in game development.

In October, he stated, "If there is one thing that would be really fun to do, it would be to establish a game studio. Because I really do enjoy games at heart. I think if AI can be applied to games, you can really create amazing games."

In February, regarding "$Tesla (TSLA.US)$In response to the comment "a game should be made," Musk stated, "I have wanted to do this for a long time. Our reality simulation and video generation are the best in the world, but Tesla can only start making games after releasing an unregulated FSD that is safer than the regulated one."

"AI + gaming" monetization channels have been opened.

With continuous innovations in AI-related technologies, AI has been applied in various fields, including gaming. In the game development process, there are multiple aspects where AI can be utilized:

(1) Assisted design: Using tools like StableDiffusion to quickly generate multiple complex game scenes and character images based on text descriptions;

(2) Real scene scanning: Conducting real scene scans of famous cultural sites in the country and generating game visuals using AI technology;

(3) Motion capture: By combining AI with motion capture technology, the efficiency of action production in "Black Myth: Wukong" can be improved by about 30%;

(4) Procedural generation: Using AI technology to automatically create game scenes and elements;

(5) NPCs: Introducing technologies such as behavior trees, decision trees, and state machines to enable NPCs in the game to exhibit complex behavior patterns;

(6) Anti-cheat: Utilizing AI technology to monitor player behavior in real-time, quickly identifying and preventing cheating activities.

Notably, the first domestic 3D AI emotional companion game application "EVE" has officially released its first official PV, and will soon begin its first product test, with further product launch plans to be determined based on product iterations.

Earlier this year, Steam announced adjustments to its related policies to facilitate the release of the vast majority of games using AI technology - meaning that games utilizing AIGC technology can be listed on the Steam platform after passing official review.

Brokerage firms pointed out that Steam's new regulations for AIGC and the lifting of restrictions on AI content within games indicate Steam's current positive attitude towards "AIGC + games". Leading ecosystem platforms have opened doors for games using AIGC technology, representing a breakthrough in monetization pathways for "AIGC + games", allowing developers' works to have greater opportunities to land on mainstream platforms and reach the public player base.

According to Gamma data, over 99% of respondents in the gaming industry indicated that their company or department has adopted AI technology and tools, with approximately 80% of respondents in the R&D sector perceiving that AI has improved project efficiency by more than 20%, and nearly 10% believing that the efficiency improvement has exceeded 50%. Currently, AI is most widely applied in content production assistance within gaming, such as "enhancing the freedom of NPCs, storylines, etc." and "assisting in art, music, code, and other creations," accounting for nearly 70%.

Editor/Rocky