According to informed sources, e-commerce giant amazon (AMZN.US) has developed a new generative ai that can process images and videos in addition to text, reducing reliance on the ai startup Anthropic.

Two informed sources stated that the development of the new ai model will help amazon reduce its dependence on Anthropic's Claude chatbot, which is a popular product on amazon Web Services (AWS).

Reportedly, the new large language model, codenamed Olympus, will be able to understand scenes in images and videos and assist customers in searching for specific scenarios through simple text prompts, such as a winning basketball shot.

Last week, amazon invested another 4 billion dollars in OpenAI's competitor Anthropic, consistent with the 4 billion dollars invested last September to leverage generative ai technology.

According to informed sources, amazon may announce the launch of Olympus as early as next week at the AWS annual customer conference.

Amazon has been trying to counter the perception that its competitors google, microsoft, and OpenAI are leading in the development of generative ai.