与海外同行相比，美图认为自己的优势在于快速的迭代能力、强大的产品管理、特定垂直领域的深度(从电商开始)。与Capcut等需要超大规模云服务商的同行相比，美图认为其优势在于高度灵活性、易用性以及独立于大型平台。Morgan Stanley expects that in 2024, the flagship product meitu design studio will contribute approximately 0.2 billion yuan in domestic revenue, which is double that of 2023.
According to Zhito Finance APP, morgan stanley published a research report stating a target price of 4.5 HKD for meitu (01357), maintaining a 'shareholding' rating. During the meitu investor day, three products driven by generative AI were showcased: meitu design studio (DesignKit), Action, and MOKI.
The bank expects that in 2024, the flagship product meitu design studio will contribute approximately 0.2 billion yuan in domestic revenue, which is double that of 2023. Management believes this is a highlight moment for product launches of a year and a half. The product has a gross margin of 60%-70%, with demand exceeding expectations. Investors are currently paying great attention to meitu's overseas expansion, with management expecting the overseas market to be the main focus for selling driven products.
Compared to overseas counterparts, meitu believes its advantages lie in rapid iteration capabilities, strong product management, and in-depth expertise in specific verticals (starting from e-commerce). Compared to peers like Capcut who need large-scale cloud computing service providers, meitu believes its advantages are high flexibility, ease of use, and independence from large platforms.
