证券时报网讯,信达证券研报认为,1)短剧行业已纳入行业监管,保障行业稳健健康持续性发展。在政策与平台监管进一步收紧、用户对内容品质需求不断升级以及市场竞争带来的内部调整等因素影响下,整体行业规模受市场需求驱动仍然呈持续增长趋势。在多重积极因素叠加下,微短剧内容精品化趋势日益突显,也是推动行业高质量发展的关键要素。2)短剧出海高速增长,下载量和应用内购收入持续增长。2022年11月到2024年10月期间,有超过100款短剧应用在海外市场上活跃。排除三个月没有下载数据的应用后,83款海外短剧应用在统计期内累计下载量超过2.87亿,应用内购收入4.9亿美元(折合人民币35.47亿元)。短剧出海从增长趋势曲线来看,今年以来的海外短剧应用下载量剧增。3)短剧出海商业模式:短剧付费模式?般分为单集付费、会员订阅和广告变现三种。建议关注:中文在线、昆仑万维等。
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- 信达证券:短剧出海高速增长 下载量和应用内购收入持续增长
信达证券:短剧出海高速增长 下载量和应用内购收入持续增长
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The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.
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