The market is preparing for the arrival of the Thanksgiving holiday for the U.S. stock market.

On Thursday, November 28, the U.S. stock market will be closed for Thanksgiving, and on Friday it will only be open for half a day, with the NYSE closing at 1 PM Eastern Time on Friday.

Thanksgiving is not only synonymous with low trading volumes but also has a concept known as the 'holiday effect.'

Analyzing the historical trends of the S&P 500 index over the past 70 years, investment research firm Bespoke Investment Group concluded:

Since 1945, the average increase during the week of Thanksgiving has been 60 basis points, with the best returns occurring on the day before Thanksgiving (Wednesday). Moreover, Friday's market performance is also promising.

It is worth noting that 'Black Friday' — the annual shopping frenzy in the USA — is also approaching.

This year, sales on 'Black Friday' may surge to a historical high.

According to a survey released by Morgan Stanley this month involving about 2,000 consumers, Americans are currently more optimistic about holiday shopping prospects than in the past two years, with about 35% of respondents indicating they expect to spend more during this year's holiday shopping season compared to the same period last year.

According to the latest consumer survey by the National Retail Federation, average spending per person on gifts, food, decorations, and other seasonal items during the winter holidays is expected to reach a record $902. This figure is about $25 higher than last year's per capita number and $16 higher than the record set in 2019.

This year, online shopping remains the preferred destination, with 57% of consumers planning to shop online. Following that are department stores (46%), grocery stores and supermarkets (46%), and discount stores (45%).

Which companies are expected to benefit?

From market data, $SPDR S&P Retail ETF (XRT.US)$ Recently reached a near three-year high. Truist data shows that the retail industry’s performance on Black Friday has typically outperformed the S&P 500 index over the past decade.

Futu news has compiled a list of concept stocks likely to benefit from Black Friday:

Including, U.S. internet retail stocks. $Amazon (AMZN.US)$ 、 $MercadoLibre (MELI.US)$ 、 $Coupang (CPNG.US)$ 、 $eBay (EBAY.US)$ 、 $Chewy (CHWY.US)$ ；

Apparel retail stocks $TJX Companies (TJX.US)$ 、 $Ross Stores (ROST.US)$ 、 $Lululemon Athletica (LULU.US)$ 、 $Burlington Stores (BURL.US)$ 、 $Gap Inc (GAP.US)$ ；

Department stores $Dillard's (DDS.US)$ 、 $Macy's (M.US)$ 、 $Nordstrom (JWN.US)$ 、 $Kohl's Corp (KSS.US)$ ；

Retailer $Walmart (WMT.US)$ 、 $Costco (COST.US)$ 、 $Target (TGT.US)$ 、 $Dollar General (DG.US)$ 、 $Dollar Tree (DLTR.US)$ ；

Payment & credit services stocks $Visa (V.US)$ 、 $MasterCard (MA.US)$ 、 $American Express (AXP.US)$ 、 $PayPal (PYPL.US)$ 、 $Capital One Financial (COF.US)$ ；

logistics stocks $United Parcel Service (UPS.US)$ 、 $FedEx (FDX.US)$ 、 $JB Hunt Transport Services (JBHT.US)$ 、 $Expeditors International (EXPD.US)$ 、 $C.H. Robinson Worldwide (CHRW.US)$

Truist analysts predict that Amazon is one of the most likely e-commerce companies to gain market share this holiday season, expecting Amazon's Q4 North American sales to grow 8.7% year-on-year, exceeding industry expectations, while Wall Street's forecast is an 8.5% year-on-year increase.

With the arrival of the holiday season, the bank believes that during the crucial "Black Friday to Cyber Monday" period (from Thanksgiving to Cyber Monday), the company is in a favorable position. In a highly promotional environment, the expanded range of product selection, faster delivery, and competitive pricing will contribute to the company's growth.

JK Investment analysts stated that $Costco (COST.US)$ 、 $Burlington Stores (BURL.US)$ and $Chewy (CHWY.US)$ is expected to be a "Black Friday" winner.

In addition, there is also data showing that $PDD Holdings (PDD.US)$ The subsidiary Temu invested heavily in online marketing during the traditional Western shopping season "Black Friday," intensifying market competition. In November, Temu's sales grew by 18%, while amazon's sales merely remained flat.

Additionally, besides the relevant concept stocks, there are many consumer stock etfs in the U.S. market that are worth attention from mooer, including: $Ishares U.S. Consumer Services Etf (IYC.US)$ 、 $Consumer Discretionary Select Sector SPDR Fund (XLY.US)$ 、 $SPDR S&P Retail ETF (XRT.US)$ 、 $Consumer Staples Select Sector SPDR Fund (XLP.US)$ 、 $Ishares U.S. Consumer Goods Etf (IYK.US)$ 、 $Invesco Food & Beverage ETF (PBJ.US)$ According to documents filed with the U.S. Securities and Exchange Commission (SEC), some of the most prominent actions Third Point took in the second quarter, respectively, were to establish positions, shareholding of and more.

Editor/Somer