Watsons Wine Cellar has announced that in response to the government's initiative to lower the tax rate on spirits, it supports the 2024 Policy Address's economic revitalization plan. Starting today (27th), a series of spirits will be discounted, involving over 100 premium spirits priced over 1,000 yuan, with some discounts exceeding 20%, and selected products discounted by nearly 60%, including popular brands such as Cognac Tesseron, Macallan, and Martell.

In addition, Watsons Wine Cellar will launch a concept store next year dedicated to providing premium spirits, ranging from rare whiskies to boutique cognacs and emerging categories of Chinese spirits. The company expects its market share in the spirits category to grow by up to 25% over the next three years.