Gelonghui, November 27th | Vatti Corporation (002035.SZ) stated at an investor relations event that with the end of the era of rapid expansion and growth, the industry is facing intensified 'involution' competition, showing obvious signs of 'big fish eating small fish'. Small brands are under increasing pressure to exit quickly, and market share is further concentrating towards leading brands. More and more brands are seeking new growth momentum. Although emerging categories such as dishwashers and sterilizers have grown rapidly in recent years, their penetration rates are much lower than developed countries like Europe and the United States. Therefore, there is an urgent need to rapidly expand market awareness through 'breaking out' and 'breaking through'. Since the main consumers of high-end scenario-based kitchen and bathroom appliances are young middle-class individuals in first and second-tier cities pursuing a high-quality lifestyle, major brands are accelerating precise marketing towards the younger demographic. This includes breaking traditional barriers through various forms such as endorsements by popular celebrities, educational videos by key opinion leaders, to attract new followers and drive traffic, shaping new brand awareness.