According to Financial Association News on November 27 (Editor Zhou Ziyi), Samsung Electronics announced a series of management changes on Wednesday (November 27), mainly involving the chip business department.

According to the latest appointments, Jun Young-hyun, the head of the semiconductor and device solutions (DS) department and company vice director, is entrusted with greater responsibilities. He will serve as the co-CEO of Samsung, while also overseeing the DS and memory chip business.

Han Jin-man, the executive vice president responsible for Samsung Electronics' semiconductor business in the usa, has been promoted to president and appointed as the head of the foundry business department; Seok-woo Nam, the head of chip factory engineering and operation, will take on the role of Chief Technology Officer of the foundry business.

This reshuffle comes as Samsung works to catch up with sk hynix in the high bandwidth memory chip business and narrow the gap with taiwan semiconductor in the foundry manufacturing business. The senior executives in the semiconductor department are given greater responsibilities, reflecting Samsung Electronics' desire to quickly reverse the situation of poor competitiveness and declining demand.

It is worth mentioning that in May of this year, the chip department just underwent a "change of generals," when Jun Young-hyun was appointed as the new head of the semiconductor department, a move the company described as a response to the "chip crisis."

Poor performance.

Since August of last year, the stock price of this technology giant has been steadily declining, due to investor concerns that the company has consistently lagged behind sk hynix in supplying high-end chips to nvidia in the burgeoning ai market.

From July to September this year, Samsung's semiconductor business profits fell 40% quarter-on-quarter, while the company's main competitors, taiwan semiconductor and sk hynix, both reported record third-quarter profits driven by the ai boom.

During the release of the third-quarter financial report, Lee Jae-yong also unusually apologized for his disappointing performance, stating that samsung electronics' ai chip order from an unnamed major customer had been delayed, which affected performance.

Since the beginning of this year, samsung electronics' stock price has fallen nearly 30%.

Additionally, concerns about the tariff policies of usa President-elect Trump have also depressed samsung's stock price, making it one of the worst-performing companies among major chip manufacturers this year.

This week, samsung electronics' chairman Lee Jae-yong unusually stated that the company is facing unprecedented challenges. He noted, "I am fully aware that there are serious concerns about Samsung's future."