From November 23 to 25, the 14th China International Trademark Brand Festival was successfully held in Xi'an, gathering senior officials, trademark and brand professionals, entrepreneurs, and others from around the global to discuss the future development direction of trademarks and brands. On the afternoon of the 23rd, the China Trademark Association and Fovea IP jointly released the report "Top 100 Chinese Trademarks Filers in Overseas Markets" for the first time, with midea group co., ltd successfully making it onto the list.

A representative from the legal department's intellectual property center of midea group co., ltd (fourth from the left) came on stage to receive the award. Ma Fu (first on the right), president of the China Trademark Association, presented the award to the representatives.

As a major promotional event included in the State Council's "14th Five-Year" National Intellectual Property Protection and Utilization Plan, the China International Trademark Brand Festival has been established since 2005 and has become one of the most well-known international events in the domestic trademark and brand field.

This year's trademark and brand festival themed "Serving the Trademark Brand Construction Project and Cultivating China's Famous Trademark Brands" showcased the protective role of trademarks for innovative achievements through keynote forums, the 2024 China Brand Trademark Expo, and dozens of thematic activities, as well as the role of brands in leading the consumption upgrade in the domestic market and promoting the development of new quality productivity.

This year's trademark brand festival also featured several sub-forums and exhibitions covering various fields such as trademark brand economy, trademark law, globalization of Chinese brands, and brand protection. Experts and corporate representatives at the conference engaged in in-depth discussions and exchanges on related topics, sharing their experiences and achievements.

Among them, in the final session of the "International Trademark Law Dynamics Seminar" on the afternoon of the 23rd, Mr. Willem Lagemaat, global vice president of Fovea IP, released the report "Top 100 Chinese Trademarks Filers in Overseas Markets," with midea group co., ltd successfully making it onto the list at the 26th position.

Willem Lagemaat, Global Vice President of Fovea IP, released the report "Top 100 Enterprises for Overseas Trademark Applications in China".

Midea is a global enterprise with over 40 years of experience in going overseas. In 2023, its overseas revenue exceeded 150 billion yuan, accounting for more than 40% of the company's total revenue. Currently, Midea has established 33 research and development centers and 43 manufacturing bases worldwide, with products and services covering more than 200 countries and regions globally. At the same time, Midea's trademark layout also covers more than 200 countries and regions, owning over 10,000 registered trademarks.

In recent years, Midea has accelerated its global breakthrough process, especially by launching the OBM priority global strategy, thus continuously strengthening its legal work overseas. Midea has effectively curbed brand-surfing and free-riding behaviors through legal procedures in multiple countries, maintaining trademark purity and brand image. For example, it successfully opposed the applications for the British trademark MYDEA, the Indian trademark MIDEATECH, and the Peruvian trademark E EUREKA. Through domain name dispute procedures, it obtained country domain names such as midea.us, midea.it, and midea.co. Additionally, Midea Group has registered over 100 Madrid trademarks through WIPO (World Intellectual Property Organization), safeguarding Midea's expansion of overseas business.

Author: Zhengjie Bureau.