On the occasion of NIO (09866.HK)'s tenth anniversary, founder Li Bin issued an internal letter proposing a new requirement of "maintaining original aspirations and focusing on action", as the current intelligent electric vehicle industry is in the most intense and brutal phase of the qualification competition, believing that in two to three years, only a few outstanding companies can survive. He mentioned that the next two years are crucial, requiring continuous launch of competitive new products and improvement in operational efficiency, achieving a doubling of sales next year and company profitability by 2026.

Li Bin elaborated that NIO has experienced numerous darkest moments in the past decade, but what lies ahead is a higher-dimensional competition where there can be no weaknesses and no quick victories. To qualify for the finals, it is necessary to maintain the original aspirations, firmly believe in starting from user benefits, solidly create value for users through technological innovation in products, services, and community, thereby realizing the concept of business success in accordance with common sense and business rationality. In addition, it is important to focus on action, set clear operational goals, cost goals, and return on investment goals in basic operating units, develop specific execution plans, and continuously improve by reviewing and improving operating results in a timely manner.