Resistance. Today, the company announced the start of EC sales support for the South Korean cosmetics brand 'FORENCOS' in the Vietnamese market. FORENCOS is a South Korean beauty cosmetic brand founded in 1988, with 36 years of history. Since May of this year, they have been providing global EC solutions to FORENCOS, conducting comprehensive support activities such as sales promotion within domestic EC malls and influencer marketing. It seems that support will also be provided in the Vietnamese market this time. Vietnam has a large young population, increasing disposable income, and active consumer activities. There is a growing interest in beauty and personal care, leading to an increase in spending on cosmetics.