周鸿祎呼吁钟睒睒适应社交媒体时代的游戏规则，应该打造个人的IP。“钟总这么优秀的企业家，比我优秀多了，也比我口才好，更有丰富的企业经营经验，我觉得打造个人IP肯定会拥有千万的粉丝，拥有了千万的粉丝后就可以为农夫山泉摇旗呐喊，在互联网上就有了自己的话语权，不会形成一面倒的局面。”周鸿祎表示。Sina Technology reported on November 22 that recently, Nongfu Spring's founder, chairman, and general manager Zhong Shanshan stated in a communication with Sina Technology, "I will never engage in live streaming sales. I believe those companies are flat, while mine is vertical; I have roots."
In response, 360 Group founder Zhou Hongyi recently stated, "As entrepreneurs, it is an unshirkable responsibility to work tirelessly to make their products popular." In Zhou Hongyi's view, "Many entrepreneurs think that once their companies grow and they have more people working for them, they no longer need to get involved directly; they become figureheads and do not need to show their faces. However, they believe that entrepreneurs should learn from Lei Jun, who is so successful yet continues to explore new marketing methods."
Zhou Hongyi mentioned the recent incident where Nongfu Spring faced online exposure, pointing out, "Their public relations department was actually ineffective during that time. I particularly empathize with their public relations; they didn’t even know who the adversaries were. So many people were voicing opinions, yet they had no idea how to convey Nongfu Spring's voice. Thus, if you do not understand short video and live streaming, and cannot redefine the channels of communication, you will lack a voice, which is a very frightening situation."
Zhou Hongyi urged Zhong Shanshan to adapt to the rules of the social media era and should create a personal brand. "Mr. Zhong is such an outstanding entrepreneur, far better than I, with superior eloquence and rich business management experience. I believe that creating a personal brand will definitely attract millions of fans. Once he has millions of fans, he can rally support for Nongfu Spring, gaining a voice on the internet, avoiding an unbalanced situation." Zhou Hongyi stated.
In Zhou Hongyi's view, the train of the era is rolling forward and will not stop; the older generation of entrepreneurs must keep pace with the times and not view new things through outdated lenses, or they will be left behind. (Wen Meng)
