宝尊集团董事长兼首席执行官仇文彬先生表示：“宝尊坚定推进落实战略愿景，在多项转型举措的推动下实现了强劲的收入增长。2024年第三季度，得益于宝尊电商板块和宝尊品牌管理板块的双重卓越表现，宝尊集团板块实现收入同比增长12.8%。宝尊品牌管理板块下的GAP中国业务近年首个季度取得可比收入增长，是我们品牌管理能力和GAP『紮根中国服务中国』战略的有力彰显。第三季度是各业务线持续回升向好的关键时期，也充分展现了我们的战略韧性与适应力Baozun-W (09991.HK) announced on November 21st that in the third quarter of 2024, the company's total net revenue was RMB 2057 million, a 12.8% year-on-year increase from RMB 1823.6 million in the same period of 2023. The operating loss rate was 5.6%, compared to 7.4% in the same period of 2023. The net loss attributable to ordinary shareholders of Baozun Ltd. was RMB 88.1 million, narrowing from RMB 126.4 million in the same period of 2023.
Omnichannel expansion remains a key focus for the company's brand partners. By the end of the third quarter, approximately 48.2% of brand partners have operated with the company in at least two channels.
Currently, Brand Management oversees two brands, Gap and Hunter. This quarter, the Brand Management business achieved product sales revenue of RMB 329.8 million (47 million US dollars), with a gross margin of 52.8% for brand management product sales. As of the third quarter of 2024, the company managed a total of 146 Gap and Hunter brand offline stores.
Mr. Qiu Wenbin, Chairman and CEO of Baozun Group, stated: "Baozun is firmly advancing the implementation of its strategic vision and has achieved strong revenue growth under the promotion of multiple transformation initiatives. In the third quarter of 2024, thanks to the outstanding performance of both Baozun's e-commerce and brand management sectors, Baozun Group's sectors achieved a 12.8% year-on-year revenue growth. The GAP China business under Baozun Brand Management sector achieved comparable revenue growth for the first quarter in recent years, demonstrating our brand management capabilities and the effectiveness of the GAP's 'rooted in China, serving China' strategy. The third quarter is a critical period of continuous improvement for all business lines, fully demonstrating our strategic resilience and adaptability."
Ms. Zhu Yanjie, CFO of Baozun Group, said: "In the third quarter of 2024, Baozun achieved double-digit year-on-year revenue growth, with e-commerce sector revenue up by 13.9% and brand management revenue up by 10.3%. It is worth mentioning that e-commerce product sales revenue returned to growth after twelve consecutive quarters of year-on-year declines. In addition, we are actively expanding in the field of creative content e-commerce, driving triple-digit year-on-year growth in revenue through the Douyin channel, highlighting our flexibility and prominent position in the e-commerce sector. Baozun Brand Management continues to strengthen localization initiatives, laying the foundation for sustainable development. We are confident in the future growth prospects and will continue to execute the share buyback plan, having paid nearly $9.9 million for repurchasing American depositary shares since the beginning of the year."
