According to Zhicheng Finance APP, Ford (F.US) announced on Wednesday that it will cut about 14% of jobs in europe due to significant losses caused by weak demand for electric vehicles in recent years, lack of government support for the transition to electric vehicles, and increasing competition.

Following Nissan (NSANY.US), Stellantis (STLA.US), and general motors (GM.US), this usa company is the latest auto manufacturer to cut costs. Currently, the autos industry is facing increasing competition from european and chinese competitors and challenges in the transition to electric vehicles, as the prices of electric vehicles remain too high for most consumers.

Ford stated that the layoff of 4,000 employees will mainly occur in germany and the united kingdom. Globally, this layoff represents about 2.3% of Ford's total workforce of 0.174 million employees.

These measures will deal a heavy blow to germany. Germany is the largest economy and the largest auto production country in europe. Previously, Volkswagen had threatened to close factories, cut wages, and lay off thousands of workers to improve competitiveness.

The country's increasingly deepening political crisis also adds uncertainty to companies that are struggling to cope with trade tensions and the possibility of Trump's victory in the usa elections.

Ford stated that the layoffs in europe will take place before the end of 2027.

The company stated in a statement that european auto manufacturers "face enormous competition and economic pressures while also addressing the inconsistencies between carbon dioxide emission regulations and consumer demand for electric vehicles."

As of September this year, Ford's sales in europe have decreased by 17.9%, far surpassing the overall industry's decline of 6.1%.

Ford has also specifically called on the german government to provide more incentives and better charging infrastructure to assist consumers in transitioning to electric autos.

In December last year, the german government terminated subsidies for electric autos. In the first nine months of this year, sales of electric autos in germany decreased by 28.6%.

Ford's chief financial officer John Lawler wrote in a letter to the german government: "What we lack in europe and germany is a clear, unambiguous policy agenda to advance the development of electric autos, such as public investment in charging infrastructure, meaningful incentives... and greater flexibility in achieving carbon dioxide reduction targets."

Ford has been undergoing a painful restructuring in europe and announced layoffs of 3,800 people in February 2023. Ford will also close its factory in Saarlouis, germany next year and further lay off workers.