AI: Tencent launches AI smart workbench

On November 15, 2024, Tencent launched a new product, the AI intelligent workbench iMA.Copilot, which is powered by its mixed-element large model. iMA.copilot is an AI intelligent workbench for learning and office scenarios. It aims to improve users' work and learning efficiency by integrating the three core functions of search, reading, and writing. The launch of iMA.Copilot has received positive feedback from the market, particularly for its ability to integrate WeChat's public account article resources. This has not only enhanced Tencent's competitiveness in the AI search field, but also promoted the commercialization of Tencent Cloud and AI services, and further enhanced Tencent's technological innovation capabilities. IMA.copilot and Yuanbao are both applications based on Tencent's mixed-element large model. However, iMA.copilot is more focused on providing a personalized AI workbench experience, while Yuanbao provides comprehensive AI search and intelligent services. The launch of this series of AI products is expected to further enhance Tencent's core competitiveness in the AI field.

Gaming: Tencent's $1.2 billion acquisition of casual game company EasyBrain Tencent recently completed the acquisition of casual game company EasyBrain, with a transaction amount of 1.2 billion US dollars (approximately RMB 8.6 billion). EasyBrain focuses on casual puzzle games such as sudoku and puzzles. It is mainly monetized through advertising and has a large number of loyal users. The acquisition is led by Tencent's UK subsidiary MiniClip and is expected to close in early 2025. Embracer Group sold EasyBrain due to declining performance, and Tencent used this to further expand its overseas market share and revenue. As early as 2019, Ma Xiaoyi, the head of Tencent games, said that in the future, international game revenue will account for half of Tencent's game revenue. Currently, Tencent's international business is mainly expanding through games going overseas, establishing overseas studios, and investing in mergers and acquisitions. The acquisition of EasyBrain not only helps it achieve its international gaming revenue goals, but also further strengthens its leading position in the global gaming market by integrating resources and technology.

Personnel: The person in charge of the WeChat video account was transferred to PCG on a rotational basis

Tencent recently made important personnel adjustments: Zhang Xiaochao, the former head of the video account, left the WeChat business group and moved to the platform and content business group to become the head of the social platform and application line. Zhang Xiaochao, who took over PCG's social networking platform and application line, has extensive experience in the social field and has been responsible for various departments of the QQ team. Meanwhile, the business management of the video account was handed over to Zhang Ying, the head of WeChat Pay. The purpose of this change is to optimize resource allocation, strengthen cross-departmental collaboration, and enhance the video account's strategic position. The new roles of Zhang Xiaochao and Zhang Ying may help strengthen collaboration between PCG and the WeChat business group, particularly on social platforms and payment services, thereby providing users with a more consistent and convenient service experience.

Advertisement: Easy Car is authorized to operate Tencent's advertising major transportation industry

On November 14, Easy Car Company announced its upgrade to “Tengyi Technology” and was authorized by Tencent to operate in the transportation industry. Since Tencent became a strategic shareholder of Easy Car in 2015, the two sides have maintained a close partnership. Tencent not only supports Easy Cars at the capital level, but has also carried out deep integration in terms of technology and resources, promoting collaborative development between the two sides in the fields of automobiles and major transportation. Previously, Tencent's advertising business in the major transportation industry was affected by the contraction of advertising budgets in the automotive industry. As a professional platform for the automotive industry, Tengyi Technology, based on Tengyi's ecosystem and video account, has raised more confidence in driving Tencent's advertising revenue in the transportation industry.