Aistyle Co., Ltd. (Representative Director: Endo So, hereafter referred to as Aistyle) will participate in the once-a-year cosmetic festival "@cosme BEAUTY DAY" held from December 1 (Sunday) 12:00 to December 3 (Tuesday) 23:59 at @cosme's official online shop "@cosme SHOPPING", the flagship shops "@cosme TOKYO", "@cosme OSAKA", the cosmetic select shop "@cosme STORE", as well as at "Tokyo Komachi" and "Sydney" stores*. Starting today, November 19, 2024 (Tuesday) at 12:00, advance reservation sales for select @cosme BEAUTY DAY limited items from some brands will be accepted sequentially.*2
Additionally, the details of exclusive items available only on the day of "@cosme BEAUTY DAY" for sale on e-commerce, brands offering 30% point back, and a luxurious sample set available for purchases over 18,000 yen (including tax) on EC will be released simultaneously.*3

*1 The event period for @cosme TOKYO, @cosme OSAKA, @cosme STORE, Tokyo Komachi, and Sydney will be from December 1 (Friday) to December 3 (Sunday) during each store's business hours.
*2 Advance reservation sales will only be conducted at the official online shop "@cosme SHOPPING".
*3 A sample set will also be presented for purchases of 11,000 yen (including tax) or more in stores.

Furthermore, in @cosme's popular live commerce "Ask! Beauty Staff Live Shopping", a special edition for @cosme BEAUTY DAY has been decided with a total of 30 hours of live streaming from December 1 (Sunday), 2 (Monday), and 3 (Tuesday).

1. Overview of advance reservation sales.

Starting today, November 19th (Tuesday) at 12:00, reservations will be accepted for pre-sale of @cosme BEAUTY DAY limited items, including popular products that have won the @cosme Best Cosmetic Award (hereafter referred to as Best Cos) and items that are trending on social media.

Please note that once the stock for pre-sale items runs out, the pre-sale will be finished. Some quantities will also be sold on a first-come, first-served basis during the @cosme BEAUTY DAY event period starting December 1st (Sunday).

■ Pre-sale reservation period: November 19th (Tuesday) 12:00 to November 29th (Friday) 11:59.
■ Special site:

(1) @cosme BEAUTY DAY limited items scheduled for pre-sale on EC (some items)
【First sponsoring brand this year】
Prada Beauty, which is co-sponsoring for the first time this year, has launched a special gift set that includes the best-selling 'Prada Balm', lip balm brushing care, lip balm optimizing care samples, and a shopper. Additionally, the @cosme BEAUTY DAY limited kit featuring FAS's popular cleansing gel and a mini size of their staple toner is also recommended.

(2) Special project: Limited reservation items for a weekend of three days that are sure to sell out (some items).
~ Super bargain items, pre-orders start exclusively on EC! ~
From Friday, November 22 to Sunday, November 24, we will be conducting limited-time weekend reservations for super bargain items from 8:00 pm every day exclusively on our EC platform. ※
Implementation period: November 22 (Friday) 20:00 to November 24 (Sunday) 19:59.
*Each item will be available for sale in limited quantities on a first-come, first-served basis during the @cosme BEAUTY DAY event from December 1st (Sunday).

* For other products, please refer to the press release announced on October 22.

2. Limited items sold only on the day of @cosme BEAUTY DAY and brands with 30% point back will be announced.

(1) Limited items sold only on the day of @cosme BEAUTY DAY (some items)
Best Cosmetic Award Winning Products
Limited items featuring the bestselling serum 'altimmune inc.' from SHISEIDO, which won 2nd place in the @cosme Best Cosmetic Award 2023 for Best Hand Cream, are available, including a high-performance hand cream that protects against external damage such as dryness and a mini bottle of the serum. Additionally, a limited item featuring the regular size of Predia's head spa cleanse, which contains natural mineral mud and won 1st place in the @cosme Best Cosmetic Award 2023 for Best Scalp Care, comes with a 6-day sample.

[Products trending on social media]
The Ordinary, a brand born in Canada, offers a set of two serums that approach pore and dryness issues, containing high concentrations of niacinamide and hyaluronic acid. There is also a set that includes a pouch of COSRX's popular serum, which has been talked about on social media for its high concentration of vitamin C, along with an item that features the Torriden (トリデン) Dive In Serum, which contains hyaluronic acid (moisturizing ingredient) and D-panthenol (skin conditioning ingredient) and is noted for preventing dryness and skin roughness, along with a sheet mask.

(2) 30% point back brand
@cosme BEAUTY DAY will announce the brands participating in the 30% point back campaign on e-commerce during this period. Organic brands such as ETVOS and AVEDA will be featured, along with many other brands like Anua, Orbis, Fancl, and Athenian, allowing you to purchase items at great prices.

For information on brands offering 30% point back in stores, click here:

3. Details for luxurious sample set gifts for purchases over a certain amount are now available!

As part of the promotion to make shopping at @cosme BEAUTY DAY even more enjoyable, a luxurious sample set will be given as a gift to those who make purchases of 18,000 yen or more (including tax) on e-commerce or 11,000 yen or more (including tax) in stores on the day of @cosme BEAUTY DAY.
You can choose your favorite set from 10 different types on e-commerce.
Please note that quantities are limited.

【Sample sets to be given as presents on e-commerce】(partial)
For information about the sample set to be presented in stores, click here:

It's decided again this year! Tell me! Live shopping special broadcast featuring beauty consultants!

"Ask the Beauty Consultant Live Shopping" features active @cosme beauty consultants who have extensive product knowledge from budget to high-end cosmetics, answering your beauty-related concerns in real-time while allowing you to enjoy shopping on @cosme's popular live commerce platform.

Last year's similar project recorded a cumulative viewer count of over 0.11 million.

This year, as part of the @cosme BEAUTY DAY special broadcast, themed "More Meetings! More than Imagination! - With @cosme beauty consultants beside you for your cosmetic selection -," live broadcasts will be conducted for three days on December 1 (Sun), 2 (Mon), and 3 (Tue), totaling 30 hours. Each session will feature content aligned with the theme, with a total of 15 special programs planned to be aired. Additionally, on October 25 (Fri), November 22 (Fri), and November 29 (Fri), for those participating in @cosme BEAUTY DAY for the first time, beauty consultants will provide a lecture on how to enjoy @cosme BEAUTY DAY, divided into "Introductory/Applied/Final Review" sessions.
*Program content is subject to change; the broadcasting took place on 10/25 (Fri).

◇@cosme BEAUTY DAY 2024 Special program schedule for the day.
◇@cosme BEAUTY DAY 2024 Pre-special distribution schedule.

Please tell me! Beauty staff live shopping distribution URL:

◆ @cosme BEAUTY DAY Overview

(1) Event Period
@cosme SHOPPING: December 1, 2024 (Sun) 12:00 to December 3, 2024 (Tue) 23:59
@cosme TOKYO, @cosme OSAKA, @cosme STORE, other stores: During the store hours from December 1, 2024 (Sun) to December 3, 2024 (Tue)

(2) Pre-sale Reservation (Online) and Store Reservation
Online: November 19, 2024 (Tue) 12:00 Pre-sale reservation start
In-store: From November 19, 2024 (Tue) at each store's opening hours, reservations will be accepted

(3) Campaign Details
① All items with 10% or more points back, up to 30% back excluding some items
② Sales of limited items and store exclusive sets available only on this day @cosme BEAUTY DAY.
③ A sample set gift with purchases over a certain amount (@cosme SHOPPING: 18,000 yen (including tax) or more, @cosme STORE/@cosme TOKYO/@cosme OSAKA: 11,000 yen (including tax) or more).
Free shipping on purchases over 3,000 yen (including tax).
Sale of sale and outlet items (more than 10% off the regular price).
*④⑤ is only available at @cosme SHOPPING.
Details will be announced sequentially.

(4) Special website.

◆What is @cosme SHOPPING
The official online shopping site of @cosme, with the concept of "fulfilling what everyone desires." Collaborating closely with @cosme media, it handles a wide range of products from a few hundred yen to tens of thousands of yen, crossing the barriers of distribution channels. It is the largest domestic service in terms of the number of handling brands and products of genuine quality, providing users and brands with beneficial EC services.
<@cosme SHOPPING 本店>

◆@cosme TOKYO/@cosme OSAKA/＠cosme STORE are facilities operated by cosme inc.
Cosmetic select shops with the theme of "try, encounter, fate cosmetics." It has a total of 33 stores nationwide (as of September 2024, including Sydney and Tokyo Komachi).
Utilizing @cosme's database, we offer a delightful shopping experience through a variety of sales floor deployments such as events, editorial planned sales floors, and ranking shelves to provide the products that consumers demand beyond the barriers of the distribution channel.
<ブランドサイト>
@koss corp TOKYO:
@koss corp OSAKA:
@koss corp STORE:

[Company Overview of iStyle Inc.] Tokyo Stock Exchange Prime Code 3660.
Address: Ark Mori Building 34F, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6034
Established: July 27, 1999
■Capital: 5.719 billion yen
Representative Director and President: Munetaka Endo
Business content: Planning and operation of the comprehensive beauty website '@cosme', provision of related advertising services, marketing and research services.

[Company Overview of iStyle Retail Corporation.]
Address: Ark Mori Building 34F, 1-12-32 Akasaka, Minato-ku, Tokyo 107-6034
Establishment: July 1, 2021.
Capital: JPY 95 million.
Business content: Development and operation of a completely new cosmetic retail format that fuses real and online stores, utilizing information from ' @cosme' operated by iStyle Corporation, as well as planning and development of ' @cosme SHOPPING', a cosmetic shopping site.

Contact Us
iStyle External Communication Room
Email: istyle-press@istyle.co.jp