47% of US internet households regularly use free ad-based streaming services; households
watch 53 hours per week of video on average

DALLAS, Nov. 19, 2024 /PRNewswire/ -- Research firm Parks Associates hosts the seventh annual Future of Video: Business of Streaming this week, November 19-21 at the Marina del Ray Marriott in California. The firm's latest research shows that 47% of US internet households regularly use free ad-based streaming services and households report watching 53 hours of video per week.

Future of Video includes two and half days of sessions featuring entertainment leaders and the Parks Associates analyst team sharing the latest trends in video distribution and consumption, focusing on the impact of streaming, connected TV, and innovative monetization models shaping the industry's evolution. Sponsors include JWP Connatix, Adeia, FPT Software, SymphonyAI, Bango, Wurl, and OTT.X,

"The video landscape is really starting to resemble cable TV, and there is much to discuss," said Elizabeth Parks, President and CMO, Parks Associates. "As platforms blend subscription models with ads, streaming services are offering a more familiar, channel-like experience and creating new bundled options for viewers."

Keynotes:

Jake Cohen, Associate Vice President and Co-Head of Content, Verizon Consumer Group, Verizon
Andrew Fitzerald, SVP, Streaming Video Services at Hearst Television; GM, Very Local | Hearst Television
Ashley Hovey, Chief Digital Officer, The CW Network
Ajinkya Joglekar, Sr. VP, Marketing, Echostar
Stacy Jolna, Co-Founder/Chief Marketing Officer, ClixTV
Chloe Morawski, Head of Brand & Agency Partnerships, Origin
Madeleine Noland, President, Advanced Television Systems Committee (ATSC)
Sambit Patnaik, VP Product Management, Yieldmo Inc
Ravi Viswanathan, Strategic Partnerships, Google Ad Manager, Google
Chris Yates, Chief Commercial Officer, Mansa

Speakers:

Josh Arensberg, CTO, Media & Entertainment, Verizon Business Group
Scott Barton, Chief Product Officer, MyBundle
Tricia Biggio, CEO, Invisible Universe
Jonas Blank, SVP, Business and Legal Affairs, NBCUniversal
Renato Bonomini, VP, Sales Engineering, ContentWise
Evan Bregman, GM, Streaming, Tastemade
Liz Bronstein, Executive Producer, Play Anywhere
Vera Chien, Executive Director, Warner Bros. Discovery
Patrick Courtney, Chief Business Officer, Fuse Media
Jeff DiTullio, CTO, Atmosphere TV
Gilles Domartini, CEO & Co-Founder, Cleeng
Cameron Douglas, Senior VP of OTT and Streaming, Fandango
Ari Evans, Founder and CEO, Maestro
Blake Fox, VP, Engineering, IKIN
Eric Goldstein, VP, Business Development and Global Partnerships, Quickplay
Ashane Govind, Manager, Partner Strategy, Peacock TV
Sheila Green, VP of Retention, Curation, Programming, Metadata Strategy, S&P, Crunchyroll
Tripp Hornick, Principal, Quince Street Strategy
Kim Hurwitz, Head of Live Sports and Entertainment, Dooya Media Group Inc
Bob Ivins, Head of Data Strategy, Telly
Nicole Jones, Chief Media Commercial Officer, Kantar
JY Kim, Director, Roku
Briana Larsen, VP, Content Partnerships & Business Development, Xperi
Anthony Layser, Executive Director, Content Acquisition & Programming Strategy, XUMO
Darren Lepke, VP, Product Management, SymphonyAI
Anil Malhotra, Co-founder and Chief Marketing Officer, Bango
Laura Martin, Managing Director, Senior Internet & Media Analyst, Needham & Company
Victoria Marvin, Senior Director of Distribution Operations & Partnerships, Vevo
Gustavo Neiva de Medeiros, President, FAST Alliance
Molly O'Connor, VP, Strategy & Business Planning - Streaming & Networks, Warner Bros. Discovery
Jason Patton, SVP, Sales & Marketing, Verance
Marc Rashba, EVP, Partnerships, Cineverse
Michael Ribas, SVP, Marketing & Product Management, Shout! Studios
Brian Rifkin, Co-Founder & SVP Strategic Partnerships, JWP Connatix
Vipul Sharma, Head of Sports & Music Content Business Development, LG Electronics
Gregory Sogorka, Director, Product Management, FreeWheel
Mari Tangredi, SVP & GM, Audience Solutions, Cadent
Ravi Viswanathan, Strategic Partnerships, Google Ad Manager, Google
Megan Wagoner, VP, Media & Entertainment, Endeavor Streaming
Michael Wehrman, Senior Manager, Growth Insights, Comcast

Parks Associates Moderators:

• Jennifer Kent, Vice President, Research
• Michael Goodman, Sr. Contributing Analyst
• Sarah Lee, Research Analyst
• Elizabeth Parks, President and CMO
• Jason Paris, Vice President

To register or for questions, contact Mindi Sue Sternblitz-Rubenstein at 972.490.1113 or [email protected] or visit the event website.

About Future of Video
Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending.

SOURCE Parks Associates