On November 19, 2023, Jiama Clothing (301276.SZ) stated during a specific audience survey that in the past two years, the company has made a series of upgrades to the Water Baby brand, investing significantly in research and development in terms of product materials, craftsmanship, patterns, and design. Additionally, brand image upgrades have been implemented in offline stores in major commercial areas nationwide. Currently, the focus of Water Baby's work will be on brand promotion. Advertisements have already been placed in 28 cities across the country, and there will be continued efforts to enhance brand awareness and reputation through various methods, while also opening flagship stores in high-traffic, well-located malls and shopping centers.