开源证券指出，9月底以来房地产政策持续宽松，同时货币和财政政策持续降低购房成本，受此影响，10月销售数据如预期改善，创2023年小阳春以来单月最小降幅，房企到位资金中销售回款改善明显。根据Wind数据，11月前两周一线城市新房和二手房成交热度仍维持高位，年内累计销售降幅持续收窄，政策效果充分释放后11月销售数据表现值得期待。该行指出，二手房交易规模和渗透率持续提升，房地产后服务市场前景广阔。Ke Holdings-W (02423) rose more than 4% during the day, and as of the time of writing, it is up 3.61%, priced at 53.15 Hong Kong dollars, with a transaction amount of 35.3003 million Hong Kong dollars.
According to the Zhitong Finance APP, Ke Holdings-W (02423) rose more than 4% during the day, and as of the time of writing, it is up 3.61%, priced at 53.15 Hong Kong dollars, with a transaction amount of 35.3003 million Hong Kong dollars.
On the news front, the National Bureau of Statistics released data on investment and sales of commercial housing from January to October 2024. From January to October, the national commercial housing sales area was 0.779 billion square meters, a year-on-year decrease of 15.8% (compared to -17.1% from January to September), of which the sales area of commodity residences declined by 17.7% year-on-year; the sales amount of commercial housing from January to October was 7.69 trillion yuan, a year-on-year decrease of 20.9% (compared to -22.7% from January to September), of which the sales amount of commodity residences decreased by 22.0% year-on-year. In October, the sales area and sales amount of commercial housing decreased by 1.6% and 1.0% year-on-year, respectively, with the single-month decline narrowing for three consecutive months, the smallest decline since May 2023.
Kaiyuan Securities pointed out that since the end of September, real estate policies have continued to ease, and at the same time, monetary and fiscal policies have continued to reduce home purchasing costs. As a result, the sales data in October improved as expected, creating the smallest month-on-month decline since the small spring of 2023, and the cash return from sales in real estate companies has significantly improved. According to Wind data, in the first two weeks of November, the transaction volume of new homes and second-hand homes in first-tier cities remained high, with a continuous narrowing of the cumulative sales decline this year. It is expected that sales data in November will perform well after the policy effects are fully released. The firm noted that the scale and penetration rate of second-hand home transactions continue to rise, and the market for post-service in real estate holds great promise.
