両社は今後、小売業界へセンシングや映像分析、AIなどのデジタル技術を活用したソリューションの提供を通じて、店舗に来店されたお客様へ新たな購買体験の提供を目指します。November 19, 2024
Tangerine Inc.
NEC Corporation.
Tangerine Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Kiyoto Hirai, hereinafter referred to as Tangerine) and NEC Corporation (Headquarters: Minato-ku, Tokyo, Representative Executive Officer and CEO: Takayuki Morita, hereinafter referred to as NEC) will collaborate to enhance customer experience value and improve operational efficiency in retail stores. By utilizing cutting-edge digital technologies such as sensing technology and image analysis technology held by both companies, we will jointly develop a solution that seamlessly integrates the collection of purchasing data, data analysis, and planning of measures.
Recently, due to the proliferation of smart phones and social media, consumers' purchasing behavior has diversified. In addition to purchasing at traditional stores, it is becoming common to conduct information gathering, comparison, and purchases of products and services online. There is a demand for providing a seamless customer experience across both offline and online. Furthermore, consumers' values have also diversified, and products and services are being chosen from various perspectives such as cost performance, time performance, and environmental considerations. Accompanying these changes, in the retail trade, it has become crucial to collect various data related to consumer behavior in both offline and online settings and to analyze and utilize it at a high level to respond to diverse consumer needs.
In response, Tangerine and NEC will jointly develop a new solution to deepen customer understanding by effectively utilizing these data. Through this solution, retail companies will be provided with opportunities for revenue growth by enhancing customer experience value while contributing to the realization of a convenient and enriched lifestyle by conducting marketing tailored to each individual consumer. Specifically, by combining Tangerine's Store360 service, which supports detection of consumer visits and measures in offline and online, with NEC's sensing and image analysis technology, it will be possible to obtain more accurate data and improve the resolution of customer understanding. This will enable both companies to collaboratively develop an integrated solution service that improves customer experience value covering the OMO (Online Merges with Offline) area.
Content of the collaboration.
- ①Provision from offline data acquisition to analysis.
By combining Tangerine's store information collection capabilities with NEC's AI analysis technology, it becomes possible to provide a consistent service from information collection to analysis in stores. By merging this data with online information from app sources, the resolution of consumer insights can be enhanced, allowing for the delivery of optimal content at the best timing for consumers. - ②Automation of marketing strategy planning.
In the future, through collaboration with NEC's generative AI marketing strategy planning technology "BestMove" (Note 1), the AI will automatically extract segments and output optimal strategies for each consumer and store. Based on this, marketing on a store-by-store or customer-by-customer basis will become possible, contributing to improved promotional efficiency. - 3Development of new solutions using the sensing technology of both companies.
By integrating the strengths of Tangerine in capturing real store behavior information with NEC's strengths in facial recognition and video solutions for shelf point information, we will explore solutions that enable more detailed collection of real store information. For instance, based on actions taken during shopping, real-time promotions on in-store signage can be presented, achieving a high conversion rate.
The two companies aim to provide new purchasing experiences for customers visiting stores by offering solutions that utilize digital technologies such as sensing, video analysis, and AI in the retail trade industry.
above
- (Note 1)Press release announced on March 25, 2024: "NEC develops marketing strategy planning technology utilizing generative AI."
About Tangerine Corporation
Our company provides added value to "locations". We not only enrich the experiences of users visiting these locations, but also contribute to the growth of our customers' businesses by visualizing real behavioral data. Through the provision of in-store visitation strategies and the visitation and purchase analysis service "Store360", we support the improvement of promotional operations for retail and dining businesses using the power of DX.
About Store360
Store360 UX is a saas service that provides various in-store DX strategies through the official apps of retail operators, based on highly accurate real-time visitation detection. Retail companies can realize OMO strategies (favorite registration features in stores and integration with online stores) at the minimum cost and in the shortest period.
About Japan Electric Corporation.
Since its founding over 120 years ago, Japan Electric Corporation has contributed to society by utilizing advanced technology, various insights, and ideas to create innovations. As a value-creating company, it aims to create social value through digital power, ensuring safety, peace of mind, fairness, and efficiency, and to realize a sustainable society where everyone can fully demonstrate their humanity.
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Contact for inquiries regarding this matter.
Tangerine Corporation
Contact information:
NEC Smart Retail Division
E-Mail: info@mcg.jp.nec.com
NEC aims to create social value through safety, security, fairness, and efficiency.
NEC aims to achieve a sustainable society where everyone can fully demonstrate their humanity.
