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Choice Hotels Announces Two New SOAR Contracts Supporting Hotel Ownership Opportunities for Underrepresented Entrepreneurs

PR Newswire ·  Nov 18 22:30

NORTH BETHESDA, Md., Nov. 18, 2024 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH) today announced two new contracts as part of its Supporting Ownership Access and Representation (SOAR) program, which aims to help empower and support hotel ownership for underrepresented entrepreneurs. The new contracts – a WoodSpring Suites in Truth or Consequences, New Mexico, and a Rodeway Inn in Effingham, Illinois – are part of the 17 SOAR contracts signed year-to-date. During the first 15 years of the SOAR program, Choice averaged 1 contract per month and has increased that to an average of 2 per month in the last five years.

Choice Hotels International's SOAR (Supporting Ownership Access and Representation) program is designed to create hotel ownership opportunities for underrepresented entrepreneurs.
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