Morgan Stanley analyst Elizabeth Porter maintains $Zeta Global (ZETA.US)$ with a hold rating, and adjusts the target price from $41 to $26.
According to TipRanks data, the analyst has a success rate of 48.3% and a total average return of 0.7% over the past year.
Furthermore, according to the comprehensive report, the opinions of $Zeta Global (ZETA.US)$'s main analysts recently are as follows:
Despite the emergence of a short report questioning Zeta Global's data collection and revenue generation methods, there remains confidence that Zeta possesses a unique marketing and advertising solution poised for long-term market share gains. Nonetheless, it is acknowledged that the controversy stirred by this report has increased the perceived operational and regulatory risks associated with the company's data practices, prompting a downward revision of revenue projections for 2025 and 2026 by approximately 10%.
Following a notable decline in share value subsequent to a critical report by a short seller, there remain unanswered queries that prevent a more bullish stance. The time required for the market to reconcile with the concerns brought forth suggests that the potential outcomes now represent a less attractive risk-reward proposition.
Zeta Global's revenue growth trends in the third quarter mirrored those of the second quarter. The discussion regarding the company's revenue prospects for 2025 focuses on the potential for advocacy retention and opportunities for agency expansion.
Note:
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